Brand Partnerships Manager
vor 3 Wochen
About Netflix
We're looking for a talented individual to join our Marketing Partnerships team as a Brand Partnerships Manager. As a key member of our team, you will be responsible for building and maintaining relationships with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions.
About The Role
You will lead outreach with potential brand partners to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix's most prominent films and series.
Key Responsibilities:
- Building the strategic vision for brand partnerships in Germany, identifying brands that might be a good fit for the Netflix brand and/or key Netflix titles.
- Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.
- Writing strategy briefs and building the foundations of a strategic intersection between the brand and the title.
- Drafting and negotiating deal memos and contractual agreements.
- Experience working alongside Ad Sales and Consumer Products functions.
- Development of memos, in English, that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond).
- Providing guidance and feedback to partner creative agencies and brands.
- Working closely with internal creative groups as well as external agency partners.
- Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands.
- Drive successful integration of broader creative content and brand initiatives at Netflix and our strategic partners.
- Collaboration with cross-functional teams including Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations.
Requirements:
- Has 7+ years of experience developing, negotiating, and executing incredibly creative entertainment partnerships or brand campaigns.
- Experience within a film or TV environment, including working with content teams in early development work for film or series (or both).
- Clear and articulate writer, in both German and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
- Proven experience in brand and/or consumer marketing.
- Has demonstrated the ability to leverage research, insights and analytics to inform creative strategy.
- Able to give strong input on strategy and a clear POV on creative work.
- Experience and palpable passion for building great content marketing programs that are unique and scalable.
- Demonstrated ability to prioritize and drive results.
Personality Attributes:
- Passionate and curious about marketing, brands, and entertainment.
- Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
- A passion for both deal-making and creative marketing.
- Has a record of cultivating relationships and a deep level of respect with top brand marketers
- Capable of working independently as well as part of a broader team.
- A dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership
- Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
- High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
- Agile, goal-oriented, driven to succeed and always up for a challenge.
- Has a passion for unique and innovative marketing campaigns.
About Us
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
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