Senior Brand and Partnerships Director

vor 3 Wochen

Berlin, Berlin, Deutschland HelloFresh Vollzeit

About the Role

The Senior Brand and Partnerships Manager will play a key role in shaping and executing the overall brand strategy for HelloFresh, as well as our approach to brand partnerships across international markets. This individual will assist in developing an international brand marketing plan, including centrally-led brand partnership and sponsorship opportunities.

Key Responsibilities

  • Support the Associate Director Brand Management in refining the overall brand strategy for the HelloFresh brand, ensuring alignment with the company's mission, vision, and business goals.
  • Work with customer insights to identify trends, consumer insights, and competitive landscape, utilizing findings to inform brand strategy and plans.
  • Collaborate with cross-functional teams to ensure brand strategies are integrated and executed effectively.
  • Develop and execute a long-term partnership strategy to drive salience, reach, and deliver tangible impacts on both brand and commercial metrics across international markets.

Requirements

  • Relevant university degree in Marketing, Communications Management, or other related field of study.
  • 6+ years' proven experience in brand management in consumer (tech) businesses, with a track record of successfully developing and executing brand strategies that drove growth.
  • Hands-on experience in devising, negotiating, and executing impactful brand partnerships or sponsorship campaigns at scale.
  • Exceptional strategic thinking, problem-solving, and analytical skills.

About HelloFresh

HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. We offer a competitive compensation package, including a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

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