DACH Regional Marketing Director

vor 4 Wochen

Munich, Bayern, Deutschland SAP Fioneer Vollzeit

Company Overview

SAP Fioneer thrives on innovation, which is at the core of our mission since our inception as a separate entity from SAP. Our focus is on agility, creativity, and delivering exceptional solutions.

We leverage a rich legacy of advanced technology combined with a profound understanding of both corporate and consumer needs. Our goal is straightforward: to elevate financial services through cutting-edge software solutions and platforms.

We empower organizations within the financial services sector to attain speed, scalability, and cost-effectiveness via digital transformation, cloud solutions, and comprehensive coverage of banking and insurance processes.

As a rapidly growing global enterprise with a culture of innovation and a streamlined structure, SAP Fioneer offers an environment where you can accelerate your career.

Role Overview

The Regional Marketing Lead plays a pivotal role in our regional sales framework, responsible for orchestrating comprehensive marketing initiatives tailored to the unique market conditions of the DACH region. This position requires a strategic thinker adept at designing and implementing multi-channel campaigns in both German and English, aimed at engaging potential clients and guiding them from initial awareness to active consideration. The Regional Marketing Lead will collaborate closely with regional Sales teams, supported by a global Marketing function that includes Public Relations, Social Media, Digital Advertising, Automation, Distribution, Product Marketing, and Design, ensuring that local strategies align with our overarching global vision.

Key Responsibilities

You will formulate and implement a marketing strategy for our German-speaking regions, aligned with local objectives and encompassing the following activities:

  • Comprehensive Marketing Campaigns
    • Develop and execute integrated marketing campaigns in collaboration with Global Product Marketing and Divisional Marketing to guide prospects from awareness to consideration.
    • Design campaigns across various channels in the local language, including sponsored content, paid social media, webinars, search engines, and regional PR efforts.
    • Create and manage campaign materials such as articles, advertising creatives, sponsored content, market research reports, and landing pages.
  • Account-Based Marketing (ABM)
    • Collaborate with Sales to identify and engage key accounts, aligning ABM strategies with business objectives.
    • Analyze and enhance ABM performance using dashboards to monitor KPIs and adjust strategies as needed.
    • Promote ABM processes, ensuring alignment and support from regional sales and leadership teams.
  • Sales Engagement and Alignment
    • Coordinate efforts between Sales and Marketing, focusing on shared goals, target markets, and performance metrics.
    • Oversee the transition of leads from marketing initiatives to sales actions, ensuring alignment with sales processes and transparency regarding pipeline impact.
    • Utilize sales materials provided by the Product Marketing team to support the regional sales team and enhance their selling capabilities.
    • Train sales teams on the latest marketing initiatives and the effective use of marketing materials in their sales processes.
    • Assist Sales colleagues in leveraging social media and brand building.
    • Collect feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product Marketing.
  • Events, Branding, and Regional PR
    • Plan and manage regional participation in events and conferences, including owned, hosted, and third-party events with support from our Events Specialist.
    • Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion.
    • Integrate product launches and other significant milestones into event planning to ensure regional relevance.
    • Enhance brand visibility within the region through targeted marketing campaigns and regional PR initiatives.
    • Work with the Global PR Manager on localized public relations activities, including media outreach and influencer partnerships.
    • Utilize local media, communities, and event opportunities for brand promotion and product showcases.

Qualifications

  • 5-10 years of B2B marketing experience, particularly in Field Marketing or Account-Based Marketing (ABM).
  • Experience in the financial services or financial technology sectors is essential.
  • Proven track record in marketing aimed at C-Suite executives and key decision-makers in technology, finance, operations, and ESG departments.
  • Highly proactive, confident, and creative, with the ability to foster strong relationships with sales teams and execute comprehensive ABM strategies.
  • Comfortable with ambiguity and capable of adapting quickly in a fast-paced, scaling environment.
  • Exceptional communication, presentation, and interpersonal skills for effective relationship management across all organizational levels.
  • Technology and AI-savvy, with a keen interest in emerging technologies and digital trends to drive innovative marketing strategies.
  • High-quality execution with a systematic approach to project management, capable of prioritizing and managing multiple projects simultaneously.
  • A collaborative team player who values knowledge sharing and best practices, with a positive attitude and the ability to inspire enthusiasm for projects.
  • Fluent in both spoken and written German and English.

Benefits

At SAP Fioneer, you will have the chance to collaborate with some of the most talented professionals in the industry on an ambitious project aimed at transforming the financial sector. Our environment combines the agility and enthusiasm of a start-up with the established expertise and extensive customer network of a well-established organization.

We offer a flexible work environment that fosters creativity, encouraging you to think innovatively, present new ideas, and challenge conventional approaches. You will be part of a diverse and growing global team that we take pride in. As an employee, you will have the opportunity to shape your career path and benefit from competitive compensation packages and advancement opportunities based on merit.

Our comprehensive benefits package includes occupational pension provisions, health and wellness support, various mobility options such as bike leasing and transportation allowances, as well as additional perks like celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.

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