DACH Regional Marketing Director

vor 4 Wochen

Munich, Bayern, Deutschland SAP Fioneer Vollzeit

About SAP Fioneer

At SAP Fioneer, innovation is at the heart of our mission. Our foundation stems from a commitment to agility, creativity, and delivering exceptional solutions.

We leverage a rich legacy of advanced technology and a profound understanding of both corporate and consumer needs. Our objective is straightforward: to elevate financial services through pioneering software solutions and platforms.

We empower organizations in the financial services sector to attain speed, scalability, and cost-effectiveness by harnessing digital business innovation, cloud technologies, and comprehensive solutions that encompass banking and insurance processes.

Role Overview

The Regional Marketing Lead plays a pivotal role within our regional sales framework, responsible for orchestrating comprehensive marketing initiatives tailored to the unique market characteristics of the DACH region. This position requires a strategic thinker adept at developing and executing multi-channel campaigns in both German and English, aimed at engaging potential clients and guiding them from initial awareness to active consideration. Collaboration with regional Sales teams is essential, supported by a global Marketing function that includes Public Relations, Social Media, Digital Advertising, Automation, Distribution, Product Marketing, and Design.

Key Responsibilities

Comprehensive Marketing Campaigns

  • Design and implement full-funnel marketing strategies in collaboration with Global Product Marketing and Divisional Marketing to transition prospects from awareness to consideration.
  • Develop campaigns across various channels in the local language, such as sponsored content, paid social media, webinars, search engines, and regional PR activities.
  • Create and manage campaign materials, including articles, advertising creatives, sponsored content, market research, and landing pages.

Account-Based Marketing (ABM)

  • Collaborate with Sales to identify and engage key accounts, aligning ABM strategies with business objectives.
  • Analyze and enhance ABM performance using dashboards to monitor KPIs and refine tactics as necessary.
  • Promote ABM processes, ensuring alignment and support from regional sales and leadership teams.

Sales Engagement and Alignment

  • Coordinate goals and efforts between Sales and Marketing, focusing on shared objectives, target markets, and performance metrics.
  • Oversee the transition of leads from marketing initiatives to sales actions, ensuring alignment with sales processes and transparency regarding pipeline impact.
  • Utilize sales assets provided by the Product Marketing team to support the regional sales team and enhance their selling capabilities.
  • Train sales teams on the latest marketing initiatives and effective use of marketing materials in their sales processes.
  • Assist Sales colleagues in leveraging social media and brand building.
  • Collect feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product Marketing.

Events, Branding, and Regional PR

  • Plan and manage regional participation in events and conferences, including owned, hosted, and third-party events with support from our Events Specialist.
  • Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion.
  • Integrate product launches and significant milestones into event planning to ensure regional relevance.
  • Enhance brand visibility within the region through targeted marketing campaigns and regional PR efforts.
  • Collaborate with the Global PR Manager on localized public relations activities, including media outreach and influencer partnerships.
  • Utilize local media, communities, and event opportunities for brand promotion and product showcases.

Qualifications

  • 5-10 years of B2B marketing experience, particularly in Field Marketing/Account-based Marketing (ABM).
  • Experience in the financial services and/or financial technology sectors is essential.
  • Proven track record in marketing directed at C-Suite and key decision-makers in technology/IT, innovation, finance, operations, and ESG departments.
  • Highly proactive, confident, and creative, with the ability to build strong relationships with sales teams and execute comprehensive ABM plans.
  • Comfortable navigating ambiguity and adapting swiftly in a fast-paced, scaling environment.
  • Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels.
  • Technologically savvy, with a keen interest in emerging technologies and digital trends to drive innovative marketing strategies.
  • High-quality execution with a systematic approach to project management, capable of prioritizing and managing multiple projects simultaneously.
  • A collaborative team player who values knowledge sharing and best practices, with a positive attitude and the ability to inspire enthusiasm for projects.
  • Fluent in both spoken and written German and English.

Benefits

At SAP Fioneer, you will have the opportunity to work alongside some of the most talented professionals in the industry on ambitious projects that shape the evolving financial landscape. We offer a dynamic environment that combines the agility and enthusiasm of a start-up with the established expertise and extensive customer network of a well-established organization.

Our flexible work environment fosters creativity and encourages innovative thinking, allowing you to contribute new ideas and challenge conventional approaches. You will be part of a diverse and growing global team, with opportunities to shape your career path and benefit from competitive compensation packages and advancement opportunities based on merit.

We provide a comprehensive benefits package that includes occupational pension provisions, health and wellness support, various mobility options such as bike leasing and transportation allowances, and additional perks like celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.

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