Regional Marketing Lead for DACH

Vor 7 Tagen

Munich, Bayern, Deutschland SAP Fioneer Vollzeit

About the Role

The Regional Marketing Lead is a crucial part of our regional sales ecosystem, responsible for orchestrating full-funnel marketing campaigns tailored to the distinctive market dynamics of their region. This role demands a strategic mind capable of crafting and deploying multi-channel campaigns in German and English, designed to captivate prospects and drive them from initial awareness to active consideration.

Your Key Responsibilities

You will develop and execute on a marketing plan for our German-speaking regions, depending on local goals and requirements. This includes:

  • Full-funnel marketing campaigns
    • Build and execute full-funnel marketing campaigns together with Global Product Marketing and Divisional Marketing to drive prospects from awareness through to consideration
    • Create campaigns across multiple channels in the local language, including sponsored content, paid social media, webinars, search engines, and local PR activities
    • Produce and manage campaign assets such as articles, advertising creatives, sponsored content, market research pieces, and landing pages
  • Account-based marketing (ABM)
    • Partner with Sales to target and engage key accounts, aligning ABM strategies with business goals
    • Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly
    • Advocate for ABM processes, ensuring alignment and support from regional sales and leadership teams
  • Sales engagement, enablement, and alignment
    • Align goals and efforts between Sales and Marketing as a key part of the Regional Sales function equipped with a clear focus on shared objectives, target markets, and metrics
    • Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline
    • Incorporate sales assets provided for the Product Marketing team to support the regional sales team and enhance their ability to sell effectively
    • Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process
    • Educate and assist the Sales colleagues with the use of social media and brand building
    • Gather feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product Marketing
  • Events, brand, and regional PR
    • Organize and oversee regional participation in events and conferences, including owned, hosted, and third-party events with the support of our Events Specialist
    • Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion
    • Incorporate product launches and other significant milestones into event planning to ensure regional relevance
    • Increase brand awareness within the region through targeted marketing campaigns and regional PR efforts
    • Collaborate with the Global PR Manager on localized public relations activities, including media outreach and influencer collaborations
    • Exploit local media, communities, and event opportunities for brand promotion and product showcases

Requirements

The ideal candidate will have:

  • 5-10 years of B2B marketing experience, with a track record in Field Marketing/Account-based Marketing (ABM)
  • Experience in financial services and/or financial technology industries required
  • Experience in marketing targeting C-Suite and key decision-makers in technology/IT, innovation, finance, operations, and ESG departments
  • Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
  • Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
  • Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
  • Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies
  • High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously
  • Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects
  • Fluent in both spoken and written German and English

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