Student Role in Engagement Marketing

Vor 5 Tagen


Köln, Nordrhein-Westfalen, Deutschland HRS Group Vollzeit

ABOUT HRS GROUP

HRS Group is a leader in the business travel sector, dedicated to enhancing every stay through cutting-edge technology. With extensive experience, our digital platform integrates ProcureTech, TravelTech, and FinTech to revolutionize how businesses and travelers Stay, Work, and Pay.

Our ProcureTech solutions transform lodging procurement, linking corporations with suppliers in a state-of-the-art ecosystem that promotes efficiency and automation, exceeding traveler expectations.

Through TravelTech, we redefine the online lodging experience, providing tailored content from selection to check-in, ensuring a remarkable journey for corporate travelers.

In the FinTech domain, we introduce innovations such as mobile banking and digital payments, facilitating a seamless lodging experience for corporate clients and eliminating traditional cost barriers. Our innovative 2-click book-to-pay feature simplifies interactions for both travelers and hoteliers.

By combining these technological advancements, HRS Group creates significant value for customers through data-driven insights and high-return network effects.

Since our inception, we have experienced exponential growth, serving a significant portion of the global Fortune 500 and leading hotel chains.

BUSINESS UNIT OVERVIEW

The HRS Business Travel Club (BTC) is responsible for managing and developing our E-Commerce platforms, which are evolving beyond traditional hotel portals. BTC offers a unique range of exclusive services to individual business travelers and SMEs, enhancing their travel experiences. Our objective is to drive growth and sustainable profitability by fostering customer loyalty and optimizing supplier management, playing a crucial role in HRS's strategic initiatives in the DACH region.

POSITION SUMMARY

Are you eager to explore Engagement Marketing? Do you have a flair for copywriting? We are seeking a Cologne-based Working Student in Engagement Marketing (all genders). In this role, you will assist our marketing team in enhancing customer loyalty through engagement editorial campaigns, including Email and Push notifications. This is a valuable opportunity to gain insights into CRM within a dynamic team utilizing advanced technology for personalized multichannel campaigns. You will collaborate with various teams within BTC to implement your campaigns and take charge of optimizing them through A/B testing to enhance performance metrics such as subject lines.

KEY RESPONSIBILITIES

  • Campaign Management: Develop and execute engagement marketing campaigns (Email and Push Notifications) in collaboration with other teams.
  • Copywriting: Assist in crafting campaign messages in alignment with brand guidelines, supported by the Content Marketing Manager.
  • Campaign Optimization: Conduct A/B testing to refine campaign performance, focusing on elements like subject lines.

CANDIDATE PROFILE

  • Currently pursuing a degree in Marketing or Communication.
  • Strong interest in marketing.
  • Eagerness to learn about Engagement and Lifecycle marketing.
  • Interest in developing editorial campaigns using our engagement platform (Braze): Email and Push.
  • Enjoys teamwork and collaboration with various stakeholders.
  • Highly self-motivated, organized, and goal-oriented.
  • Ability to work independently, reliably, and with attention to detail.
  • Proficient in German and possess a strong command of English.

WORKING ENVIRONMENT

At HRS, we foster a culture of global unity and shared responsibility, encouraging entrepreneurial thinking and ownership among all employees. You will thrive in a modern work environment with flexible hours, and our training and development programs will support your personal and professional growth.

COMPENSATION AND BENEFITS

We offer competitive remuneration aligned with market standards, including a fixed monthly salary and all necessary work equipment.



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