Aktuelle Jobs im Zusammenhang mit Student Role in Engagement Marketing - Köln, Nordrhein-Westfalen - HRS Group

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    vor 2 Wochen

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Student Role in Engagement Marketing

vor 2 Monaten

Köln, Nordrhein-Westfalen, Deutschland HRS Group Vollzeit

ABOUT HRS GROUP

HRS Group, a leader in corporate travel solutions, is dedicated to enhancing every travel experience through cutting-edge technology. With extensive expertise in the industry, our digital platform integrates ProcureTech, TravelTech, and FinTech to redefine how businesses and travelers Stay, Work, and Pay.

Our ProcureTech innovations streamline lodging procurement, linking corporations with suppliers in a state-of-the-art ecosystem that enhances efficiency and automation, exceeding traveler expectations.

Through TravelTech, we revolutionize the online lodging experience, delivering tailored content from selection to check-in, ensuring an exceptional journey for business travelers.

In the FinTech sector, HRS Group introduces innovations such as mobile banking and digital payment solutions, transforming corporate back offices into seamless lodging facilitators, removing traditional cost barriers. Our unique 2-click book-to-pay feature simplifies interactions for both travelers and hoteliers.

By merging these technological advancements, HRS Group unlocks significant growth potential. Our data-driven approach provides value-added services and creates high-return network effects, generating substantial value for our customers.

HRS Group has experienced remarkable growth and serves a significant portion of the global Fortune 500 and leading hotel chains.

BUSINESS UNIT OVERVIEW

The HRS Business Travel Club (BTC) is responsible for managing and developing our E-Commerce platforms, including well-known hotel portals. BTC is evolving beyond a mere platform, offering members, individual business travelers, and SMEs a unique suite of exclusive services that redefine the travel experience. Our mission is to drive growth and sustainable profitability by enhancing customer loyalty and optimizing supplier management, playing a crucial role in HRS's strategy in the DACH region.

POSITION SUMMARY

Are you eager to explore the field of Engagement Marketing? Do you have a passion for crafting compelling copy? We are seeking a Working Student in Engagement Marketing to support our marketing team in enhancing customer loyalty.
In this role, you will be responsible for creating and implementing engagement editorial campaigns, including Email and Push notifications. This is a valuable opportunity to gain insights into CRM within a dynamic team that utilizes advanced technology to deliver personalized multichannel campaigns. You will collaborate with various teams within BTC to launch your campaigns and take charge of optimizing these initiatives through A/B testing to enhance performance, such as refining subject lines.

KEY RESPONSIBILITIES

  • Campaign Management: Develop and execute engagement marketing campaigns (Email and Push Notifications) in collaboration with other teams.
  • Copywriting: Assist in crafting campaign messages aligned with our brand guidelines, supported by the Content Marketing Manager.
  • Campaign Optimization: Conduct A/B testing to improve campaign performance, focusing on elements like subject lines.

QUALIFICATIONS

  • Currently pursuing a degree in Marketing or Communication.
  • Strong interest in marketing.
  • Curiosity to learn about Engagement and Lifecycle marketing.
  • Interest in setting up editorial campaigns using our engagement platform (Braze): Email and Push.
  • Enjoy working collaboratively within a team and with other stakeholders.
  • High level of self-motivation, organizational skills, and goal-oriented mindset.
  • Ability to work independently, reliably, and with attention to detail.
  • Proficiency in German and a good command of English.
  • Must be based in Cologne and willing to work at our Headquarters.

WORKING ENVIRONMENT

At HRS Group, we foster a culture of global unity and shared responsibility, rooted in our company values. We empower our employees to take ownership and contribute to our collective vision daily.

You will benefit from a modern work environment with flexible hours and ample opportunities for personal and professional development through our training programs.

COMPENSATION AND BENEFITS

We offer competitive remuneration that aligns with market standards, including a fixed monthly salary and all necessary work equipment.