Aktuelle Jobs im Zusammenhang mit Student Position in Engagement Marketing - Köln, Nordrhein-Westfalen - HRS GmbH


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Student Position in Engagement Marketing

vor 2 Monaten


Köln, Nordrhein-Westfalen, Deutschland HRS GmbH Vollzeit

ABOUT HRS

HRS stands at the forefront of business travel innovation, dedicated to enhancing every travel experience through advanced technology. With a legacy spanning over five decades, their digital platform, powered by ProcureTech, TravelTech, and FinTech, is reshaping the way organizations and travelers Stay, Work, and Pay.

ProcureTech revolutionizes the procurement of accommodations, linking businesses with suppliers in a modern ecosystem that fosters efficiency and automation, exceeding the expectations of travelers.

TravelTech transforms the online lodging experience, delivering tailored content from selection to check-in, ensuring an exceptional journey for corporate travelers.

In the realm of FinTech, HRS introduces innovations such as mobile banking and digital payment solutions, streamlining corporate processes and removing traditional cost barriers. The unique 2-click book-to-pay feature simplifies interactions for both travelers and hoteliers.

By integrating these technological advancements, HRS unlocks significant value, providing data-driven services that enhance customer satisfaction and create substantial network effects.

Since its inception in 1972, HRS has experienced exponential growth, serving over 35% of the global Fortune 500 and leading hotel chains.

BUSINESS UNIT

The HRS Business Travel Club (BTC) is responsible for managing and evolving the HRS E-Commerce platforms, including the renowned hotel portals HRS(.)de and HOTEL(.)DE. BTC is transforming these platforms into comprehensive services that offer exclusive benefits to individual business travelers and SMEs, enhancing their travel experiences. The objective of BTC is to drive growth and sustainable profitability by fostering customer loyalty and optimizing supplier management, playing a crucial role in HRS's strategy in the DACH region.

ROLE DESCRIPTION

Are you eager to explore the field of Engagement Marketing? Do you have a flair for copywriting? You could play a vital role in our marketing team, focusing on enhancing customer loyalty.

We are seeking a Cologne-based Working Student in Engagement Marketing (all genders). In this role, you will be responsible for creating and implementing engagement editorial campaigns, including Email and Push notifications. This is a unique opportunity to gain insights into CRM within a dedicated team that utilizes cutting-edge technology to deliver personalized multichannel campaigns. You will collaborate with various teams within BTC to successfully launch your campaigns and will also be responsible for optimizing these campaigns through A/B testing to enhance performance.

Key Responsibilities
  • Campaign Management: Develop and execute engagement marketing campaigns (Email and Push Notifications) in collaboration with other teams.
  • Copywriting: Assist in crafting campaign messages in alignment with brand guidelines, supported by the Content Marketing Manager.
  • Campaign Optimization: Conduct A/B testing to refine campaign performance, including subject line variations.
Qualifications
  • Currently pursuing a degree in Marketing or Communication.
  • Strong interest in marketing.
  • Eagerness to learn about Engagement and Lifecycle marketing.
  • Interest in setting up editorial campaigns using our engagement platform (Braze): Email and Push.
  • Enjoyment of teamwork and collaboration with various stakeholders.
  • High self-motivation, organizational skills, and goal-oriented mindset.
  • Ability to work independently, reliably, and with attention to detail.
  • Fluency in German and a strong command of English.
  • Must be based in Cologne and willing to work at our Headquarters.
Benefits

We offer competitive remuneration aligned with market standards, including a fixed monthly salary, necessary work equipment, and mobility support.

As a global leader in tech-driven business travel solutions, we provide end-to-end hotel management solutions that simplify corporate travel.