Head of Commercial Excellence
vor 6 Monaten
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
The Director of Commercial Excellence role for the DACH BU is a critical role to strategize and enable the flawless delivery of our overall BU performance and our goal to deliver Better Everyday Health with Humanity. The Commercial Excellence team is at the intersect between the Marketing and Sales organization and is critical to the creation and execution of our commercial plans with trade channels, customers and health care practitioners. The department is in the lead for creating key go to market strategies such as pricing and promotion whilst also working across multiple functions to determine our sales strategies and growing our commercial capabilities
You’ll need to demonstrate broad leadership accountability of the following:
- To develop and deliver Haleon category strategy for all categories and channels based on shopper insights, category management and trade landscape understanding, acting as the linking point between marketing and sales to ensure achievement of sales and profit targets.- To own category and shopper marketing, driving the recognition of value add with internal and external customers becoming an effective partner with our customers to develop and execute our brands with excellence across on and offline point of sales.- To develop the strategy, execute the plan and measure the impact of our investment towards our customers (G2N) as well as the efficiency of our sales forces looking for continuous improvement opportunities.- To develop the strategy and lead the execution of our Net Revenue Management strategy across the pillars of Pricing, Promotion, Mix Management, Pack/Price architecture and Trade Spend Management to ensure profitable growth for Haleon- Works as a member of the DACH Leadership Team on setting country business goals and execution plans.
- This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following _- Deliver sales, market share & distribution targets across customers and categories- Identify long-term retailer growth opportunities, based on understanding of the customer, shopper and competitive dynamic of the market- Provides category & shopper solutions and unlock the aisle and drive profitable growth- Is a champion for the shopper in the business- Develops commercialization plans that achieve annual brand and sales targets. Ensure the category and shopper plans are integrated, understood and supported internally by market and sales teams and external by customers- Owns pricing and promo strategy (gross/net) to maximize revenues, ensuring clear pricing architecture across brands, packs and channels. Sets clear guardrails, manages expectations and understands cross channel impacts- Develop and deliver category strategies in partnership with marketing and sales, tightly linked to the strategic agenda. Tailor selling stories to drive category growth at key retailers. Optimize planograms and shelf layouts to maximize space productivity- Brings the brand to life in-store by optimizing the impact of marketing programmes at retail and in shelf. Provides tailored programmes to retailer to win with unique shopper cohorts. Bring together physical elements that enable Haleon DACH to win in-store.- Partnership with Marketing, Sales, Finance to define and implement the commercial strategy.
Leadership of the Commercial Excellence function that includes following specialist capabilities:
- Net Revenue Management- Sales Force Effectiveness- Shopper & Trade Marketing- Category Management- Capability- Leadership: 4 Direct and 29 Indirect Reports
Key Interfaces:
- BU General Manager and EMEAL Regional Leadership (GM, Finance, Commercial Excellence, Tech and CBIA)- Commercial departments; Sales, Marketing, Digital Commerce at the BU level- BU Finance, Supply Chain, Tech and CBIA- Regional Commercial Excellence team (Sales Force Effectiveness, International Key Account Management, Net Revenue Management)- Other BU Commercial Excellence Directors and Commercial Leaders for cross BU projects and best practice sharing
- Why you?_
Basic Qualifications:
_We are looking for professionals with these required skills to achieve our goals:_- Bachelor or Masters Degree in Economics, Business, Marketing o
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