Director of Product Marketing

vor 1 Monat

Düsseldorf, Deutschland Sphera Vollzeit

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.


Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.


As the Product Line Marketing Director for our Supply Chain Transparency business for EMEA you will be responsible for developing and implementing strategic marketing initiatives to build our brand and drive pipeline in EMEA with an emphasis on the DACH region. Leveraging your expertise in marketing and ideally supply chain sustainability as well as your understanding of the EMEA market, you will collaborate closely with cross-functional teams to achieve marketing goals.


Responsibilities

  • Drive brand positioning and pipeline by creating compelling marketing campaigns, content, and messaging that resonate with EMEA customers with an emphasis on the German market
  • Develop the value proposition, product positioning, business use cases and message maps that resonate with target personas.
  • Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
  • Develop and manage product launch plans and new feature sales tools.
  • Develop and communicate written briefs for use by agencies and direct their work activities to generate concepts for effectively executing marketing programs and objectives.
  • Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.
  • Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
  • Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals; work to improve and optimize proposals and RFI responses. Deliver sales materials, including sales presentations, battlecards, proposal templates, etc. for differentiation
  • Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results, opportunities, and required changes.
  • Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works.
  • Create marketing collateral, including client stories, case studies, brochures, video scripts, FAQs, etc.
  • Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales and Service Teams to drive internal and external readiness for adoption and in-market success for new and existing product.


Requirements

  • 8+ years experience in B2B technical software (SaaS) marketing including lead generation • Bachelor’s degree required
  • Fluency in English and German
  • Expertise in marketing in EMEA with an emphasis on DACH and German in particular
  • Proven track record of creating value through strategic product marketing in B2B hightech or SaaS industry
  • Command of best practices across messaging, product strategy and positioning and creating product marketing assets
  • Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders
  • Proven experience with demand generation in digital channels.
  • Previous experience building and maintaining trusted relationships with senior business leaders
  • Experience in supply chain and sustainability a big plus
  • Additional languages e.g .Italian, Spanish, Japanese a big plus

  • Director of Product Management

    vor 1 Monat

    Düsseldorf, Deutschland Cognigy Vollzeit

    About CognigyCognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational AI,...

  • Director of Product Management

    vor 3 Wochen

    Düsseldorf, Deutschland Cognigy Vollzeit

    About CognigyCognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational AI,...

  • Director Product Marketing HPC Microcontroller products

    vor 2 Monaten

    Düsseldorf, Deutschland Renesas Electronics Vollzeit

    Job Description Performance Objectives In this role, a successful candidate will: Strategize, plan and manage the activity related to MCU infrastructure business development within the assigned product lines and markets. Achieve Renesas design-wins on focus products in target applications by positioning our value proposition at the Customers via...

  • Director Product Marketing HPC MCU Ecosystems and Solutions

    vor 3 Monaten

    Düsseldorf, Deutschland Renesas Electronics Vollzeit

    Job Description Performance Objectives In this role, a successful candidate will: Strategize, plan and manage the activity related to MCU infrastructure business development within the assigned product lines and markets. Achieve Renesas design-wins on focus products in target applications by positioning our value proposition at the Customers via...

  • Manager of Sales in Chemical Products

    vor 20 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland THREE HUMAN RESOURCES Vollzeit

    Sales Director for Chemical SolutionsIn the role of Sales Director, you will be tasked with crafting and executing strategic sales plans aimed at broadening the client base and enhancing product sales.PRIMARY DUTIESClient Relationship Management: Cultivating strong connections with existing and prospective clients to fulfill and surpass their...

  • Product Marketing Manager

    vor 2 Wochen

    Düsseldorf, Deutschland DailyStaffWorks Germany Vollzeit

    About the JobWe are a leading European specialist in Product Cybersecurity & Compliance Management, awarded "Most Promising European Cybersecurity Startup in 2024" by the ECSO. Our automated Product Cybersecurity & Compliance Platform (PCCP) and expert consulting services offer rapid, comprehensive support to enhance product cybersecurity and compliance from...

  • Lead Product Marketing Strategist

    vor 15 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    **Position Overview** We are seeking a dynamic and results-driven **Principal Product Marketing Specialist** to enhance our Automotive Digital Product Marketing Team. This role is pivotal in propelling the growth of our next-generation Automotive MCU Products. **Key Responsibilities:** Champion the marketing efforts for Renesas Automotive...

  • Campaign Director for B2B Communications

    vor 1 Tag

    Düsseldorf, Nordrhein-Westfalen, Deutschland Lewis Vollzeit

    TEAM LEWIS is a global communications and marketing agency dedicated to delivering customized and impactful solutions for international businesses. We are seeking a B2B Public Relations Account Director / Campaign Director (m/w/d).Key Responsibilities:Acting as the primary liaison for clients, offering strategic public relations and marketing...

  • Lead Product Marketing Strategist

    vor 13 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Position Overview We are seeking a dynamic and results-driven Principal Product Marketing Specialist to enhance our Automotive Digital Product Marketing Team at Renesas Electronics. This role is pivotal in propelling the growth of our next-generation Automotive MCU Products. Your Responsibilities: Advocate for Renesas Automotive Microcontrollers ...

  • Director of Data-Driven Marketing

    vor 24 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Fashion ID GmbH & Co. KG Vollzeit

    Senior Manager of Data & Marketing Technology Join the innovative team at Fashion ID GmbH & Co. KG, a prominent player in the fashion sector. We are in search of a Senior Manager of Data & Marketing Technology to play a pivotal role in shaping our digital marketing initiatives. If you possess a strong enthusiasm for data-driven decision-making, performance...

  • Senior Product Marketing Strategist

    vor 13 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    **Position Overview** We are seeking a **Principal Product Marketing Specialist** (f/m/d) to enhance our Automotive Digital Product Marketing Team. This role is pivotal in steering the advancement of our next-generation Automotive MCU Products. **Key Responsibilities:** Advocate for Renesas Automotive Microcontrollers Gather, define, and meticulously...

  • Lead Product Marketing Strategist

    vor 15 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Position Overview We are seeking a dynamic and results-driven Principal Product Marketing Specialist to enhance our Automotive Digital Product Marketing Team. This role is pivotal in propelling the growth of our next-generation Automotive MCU Products. Key Responsibilities: Advocate for Renesas Automotive Microcontrollers Gather, define, and meticulously...

  • EMEA Field Marketing Director

    vor 12 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Cognigy Vollzeit

    About CognigyCognigy stands at the forefront of Conversational AI, empowering enterprise contact centers to surpass customer expectations, enhance agent satisfaction, and swiftly adapt to market dynamics. Our low-code Conversational AI platform, augmented with Generative AI, delivers next-generation customer service through solutions such as Conversational...

  • Senior Product Marketing Engineer

    vor 18 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Senior Product Marketing Engineer - Automotive MCUWe are looking for a Senior Product Marketing Engineer to be part of our Automotive Digital Product Marketing Team. This position focuses on enhancing the growth of our next-generation Automotive Microcontroller Products.Key Responsibilities:Support for Renesas Automotive MicrocontrollersGather, define, and...

  • Senior Product Marketing Engineer

    vor 18 Stunden

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Senior Product Marketing Engineer - Automotive SolutionsWe are looking for a Senior Product Marketing Engineer to be part of our Automotive Digital Product Marketing Team. This position involves spearheading the advancement of our next-generation Automotive Microcontroller (MCU) products.Key Responsibilities:Provide support for Renesas Automotive...

  • B2B Public Relations Account Director

    vor 1 Tag

    Düsseldorf, Nordrhein-Westfalen, Deutschland Lewis Vollzeit

    TEAM LEWIS is a global agency specializing in communication and marketing, dedicated to crafting customized and impactful solutions for international enterprises. We are currently seeking a B2B Public Relations Account Director / Campaign Director for B2B Communications.Key Responsibilities:Acting as the primary liaison for clients, offering strategic public...

  • Global Product Marketing Specialist

    vor 1 Tag

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Position Overview As a vital member of our global team, you will spearhead the market launch of Renesas' cutting-edge microcontroller units (MCUs). Your role will encompass a variety of responsibilities aimed at ensuring a successful introduction of our innovative products to the market. Key Responsibilities Collaborate as a global team member to...

  • Regional Marketing Director

    vor 1 Tag

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Job Description Renesas is in search of a skilled and driven Regional Marketing Manager who possesses a strong track record in business development within our regional customer segments. **Key Responsibilities:** Enhance Renesas' market presence in the designated region and customer segments. Develop a comprehensive understanding of the customer...

  • Director of Automotive Solutions Engineering

    vor 1 Tag

    Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

    Job OverviewWe are looking for a seasoned and driven Director of Automotive Solutions Engineering to become a key member of the MCU Business Unit within Renesas' High Performance Computing Solutions Group. The successful candidate will be instrumental in steering a global team of system experts and will take charge of defining and developing innovative...

  • Principal Product Marketing Specialist

    vor 2 Monaten

    Düsseldorf, Deutschland Renesas Electronics Vollzeit

    Job Description To further strengthen our Automotive Digital Product Marketing Team (Automotive MCU) at our Düsseldorf location we are looking for a pro-active and results-oriented Principal Product Marketing Specialist (f/m/d) to drive the growth of our next Generation Automotive MCU Products. We are open to candidates with at least 5-10 years of...