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Lead Product Marketing Strategist
vor 3 Wochen
Position Overview
We are seeking a dynamic and results-driven Principal Product Marketing Specialist to enhance our Automotive Digital Product Marketing Team at Renesas Electronics. This role is pivotal in propelling the growth of our next-generation Automotive MCU Products.
Your Responsibilities:
- Advocate for Renesas Automotive Microcontrollers
- Gather, define, and meticulously track global customer requirements
- Facilitate project coordination with key automotive clients
- Assume a leadership role in collaboration with internal technical marketing and design teams to outline and monitor the roadmap for Renesas microcontroller products
- Collaborate with internal support teams for Renesas products
- Partner with internal sales teams to enhance customer promotion strategies and execution
- Ensure effective communication and coordination with Renesas Japan
- Report key performance indicators (KPIs) to senior management
- Develop and implement market introduction strategies globally
- Guarantee the availability and drive responsible departments for the complete product package, including documentation, starter kits, promotional materials, and software, ensuring sales force training for assigned products
- Create public marketing materials such as whitepapers, press releases, and webinars
Qualifications:
Your Profile:
- Degree in Electronic Engineering
- 5-10 years of experience in relevant product marketing within the semiconductor industry
- Familiarity with the automotive market and a solid understanding of the requirements of car manufacturers and Tier 1 suppliers
- Extensive knowledge of embedded microcontrollers and ecosystems
- Proven experience in product definition and requirement management
- Strong grasp of relevant marketing concepts, including Go-To-Market strategies and customer expectations
- Excellent communication skills, team-oriented, and adept at working in a multicultural and agile environment
- Proficiency in English (written and spoken) and preferably German
- Competence in software IT infrastructure and standard PC tools (MS-Office)
- Ideally, experience in automotive system design, E/E architecture, artificial intelligence, customer negotiations, handling complex technical RfQs in collaboration with key customers, MCU architecture/networking, functional safety/security, and embedded software
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