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EMEA Field Marketing Director
vor 2 Monaten
About Cognigy
Cognigy stands at the forefront of Conversational AI, empowering enterprise contact centers to surpass customer expectations, enhance agent satisfaction, and swiftly adapt to market dynamics. Our low-code Conversational AI platform, augmented with Generative AI, delivers next-generation customer service through solutions such as Conversational IVR, Smart Self-Service, and Agent + Assist. Cognigy equips enterprises with the tools necessary to provide continuous, personalized experiences at scale across voice and chat, on any channel.
Our talented #CognigyCrew drives our innovative technology, and we are eager to welcome more skilled individuals to our global team.
Why you'll appreciate working at Cognigy: our commitment to you
We empower our team members to thrive within a diverse, passionate, and respectful environment where we take pride in delivering customer and employee services that are cherished by all.
We achieve this by encouraging one another to excel and providing the resources needed to perform at our best. Supporting and fostering growth is central to our success, rooted in a culture of mutual respect and trust. It’s no surprise that the values inspiring our #CognigyCrew are encapsulated in our 4Ts:
Team, Trust, Transparency, Technology.
About You
As the EMEA Field Marketing Director (m/f/d) at Cognigy, you will take charge of leading the field marketing team, driving regional marketing initiatives, and ensuring alignment with global marketing strategies.
Key Responsibilities:
- Formulate and implement the EMEA field marketing strategy in accordance with global marketing objectives and regional business aims.
- Lead, mentor, and motivate the team by cultivating a high-performance culture.
- Establish clear goals and objectives, monitor performance, and provide continuous feedback and development opportunities.
- Design and execute a marketing strategy and plan that effectively builds brand recognition while generating and accelerating the sales pipeline for the EMEA region.
- Oversee the regional field marketing budget, ensuring optimal resource allocation to maximize return on investment.
- Forecast, monitor, analyze, and report on the effectiveness of marketing initiatives in the region, adjusting strategies as necessary to meet targets.
- Develop and maintain strong relationships with key stakeholders, including regional sales leaders, partners, and customers.
- Represent Cognigy at industry events, conferences, and customer meetings to promote the brand and establish thought leadership.
- Possess a strong understanding of data-driven marketing and hands-on experience with Hubspot to implement demand generation programs and assess their effectiveness, optimizing follow-up processes and post-event communications with sales teams.
- Collaborate with the corporate communication team to deliver integrated plans in the region aligned with local strategies.
- Act as the voice of the EMEA region for central marketing functions (e.g., brand, growth marketing, content marketing, and product marketing) and work together to prioritize regional initiatives.
Requirements
- 5+ years of demonstrated experience in B2B/SaaS, enterprise, or demand generation marketing within high-growth software organizations.
- Proven success in developing and executing go-to-market strategies, including multimedia campaigns and event activations under tight deadlines.
- A comprehensive understanding of marketing technology platforms and their application to support growth.
- A diverse background combining digital marketing and field marketing experience is preferred.
Benefits
Life at Cognigy: what we provide
We are an ambitious and international tech company with a vibrant culture, ensuring that everyone feels included. Our outstanding benefits make us an exceptional workplace, including:
- Competitive and performance-based salary.
- Company Pension Scheme.
- 25 days of paid leave, plus 5 floating days, in addition to public holidays.
- A unique opportunity to contribute to shaping the company with minimal hierarchy.
- Flexible working arrangements.
- Colleague recognition, rewards, and celebration events.
- Global Employee Assistance Program.
- ClassPass membership, providing access to various fitness and wellness experiences.
- Continuous learning and development opportunities, including LinkedIn Learning.
- One paid 'Giving Back Day' each year to volunteer for a charity or community activity of your choice.
- Subscription to the Calm app for you and five friends/family members, offering guided meditation, sleep stories, music, masterclasses, and more.
Equal Opportunity Employer Statement: Cognigy does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits.
