Director of Marketing Strategy
vor 4 Wochen
InPlanet is a forward-thinking, remote-first startup in the ClimateTech sector, operating from Germany and Brazil. Our mission is to combat climate change and enhance the sustainability of tropical agriculture through innovative practices like Enhanced Rock Weathering. We aim to create a sustainable future by regenerating soils, improving food security, and fostering resilient ecosystems in tropical regions. Our diverse team collaborates with stakeholders globally to achieve these goals.
People-Centric Performance Culture: We prioritize a culture that harmonizes people and performance, believing that both can thrive together. Our emblem, the Rocket, signifies our pursuit of excellence and high performance, while the Heart symbolizes our commitment to the well-being of our team members. We are dedicated to fostering diversity, equity, and inclusion within our organization, ensuring that every individual feels a sense of belonging and authenticity.
In the past year, InPlanet has made remarkable strides in our marketing initiatives, establishing a strong brand presence and becoming a recognized thought leader in the carbon dioxide removal (CDR) field. As we embark on our next phase of growth, we are looking for an innovative Head of Marketing to guide our marketing strategy and team. This position requires a combination of business development expertise and a profound understanding of product and content marketing to explore new opportunities in our sector.
Your Impact
The selected candidate will oversee our comprehensive marketing functions, including campaign management, communications, public relations, thought leadership, brand positioning, and copywriting. A key focus will be on integrating content, brand, product marketing, and business development. With two capable team members already handling significant responsibilities, the Head of Marketing will provide strategic guidance and fresh insights to amplify our brand's influence. Reporting to the Head of Business Development, this role is vital in shaping our market presence and driving our innovative solutions forward.
- Collaborate with the Head of Business Development to craft and implement the overarching marketing strategy aligned with company objectives.
- Adopt a product marketing perspective to propel business growth.
- Establish a connection between business development, product, digital, brand, and content marketing.
- Formulate a communication and campaign strategy with the marketing team.
- Define digital performance marketing metrics and foster a strong partnership with the Business Development & Sales team.
- Facilitate effective participation in key events within the CDR sector.
- Develop a realistic public relations strategy.
- Oversee content and copy creation processes.
- Target key audiences through various channels, including Social Media, Newsletters, and other platforms.
- Enhance our website flow to optimize success and conversions.
- Contribute to the creative direction and ensure brand quality control.
- Incorporate thought leadership in Enhanced Rock Weathering and CDR into our marketing approach.
- Mentor and develop the marketing team for future growth.
- A strong passion for addressing climate change and carbon removal solutions.
- A minimum of 5 years of marketing experience across diverse channels.
- Proven leadership experience in overseeing comprehensive marketing functions.
- Familiarity with a wide range of marketing tools.
- A drive for growth and challenges in uncertain environments.
- An analytical, results-oriented approach to marketing.
- A track record of high performance with established goal-setting strategies.
- Experience in a fast-paced startup environment.
- Strong understanding of current digital marketing trends and techniques.
- Experience in the CDR market is advantageous but not mandatory.
At InPlanet, we envision a world where climate change is addressed effectively, and we seek individuals who are genuinely committed to making a positive impact in the realm of carbon removal solutions. Our core values guide our actions:
- Trust: We cultivate kindness and transparency, fostering an environment where collaboration thrives.
- Drive: We possess a proactive attitude, driven by urgency and a hands-on approach.
- Impact: We aspire to make a meaningful difference, aligning with our mission to combat climate change.
- Transparent discussions regarding salary expectations during the initial interview.
- Share options to instill a sense of ownership.
- Home Office Budget to support remote work.
- Fully Remote: Work from anywhere within the CET time zones.
- Personal development budget for continuous learning.
- Language Programme monthly allowance.
- Generous annual leave of 34+ days.
- Opportunities for autonomy and significant contributions to our vision.
- Occasional off-site events.
- Provision of a MacBook to enhance productivity.
InPlanet is committed to fair and unbiased compensation practices, ensuring equitable pay and competitive benefits across all regions of operation. Our salary ranges are determined by role, level, and location, considering the unique demands of each market. The actual compensation for the selected candidate will be influenced by various factors, including location, skills, experience, and market dynamics, with a focus on fairness and transparency.
Application ProcessThe application process typically spans several weeks, involving the following steps:
- Initial interview with the Talent & People Partner or Head of People to assess values and motivation.
- Interview with the Hiring Manager to evaluate core skills and competencies.
Optional third interview may include:
- Challenge with team members focusing on a specific task.
- Verbal reference check and psychometric profiling.
- Offer presentation.
Please submit your CV in English, as it is the primary language used at InPlanet.
We are an equal opportunities employer, committed to ensuring that all applicants are treated fairly and equitably, regardless of gender, age, disability, religion, belief, sexual orientation, marital status, or race. Our processes are designed to promote fairness and continuous learning.
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