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Director of Marketing Strategy

vor 2 Monaten


Munich, Bayern, Deutschland Inplanet GmbH Vollzeit
About InPlanet

InPlanet is a forward-thinking, remote-first startup in the ClimateTech sector, with a mission to combat climate change and promote sustainable agricultural practices. Our focus is on Enhanced Rock Weathering in tropical agriculture, particularly in Brazil, aiming to regenerate ecosystems, enhance soil health, and ensure food security for future generations. We pride ourselves on our people-centric culture that balances performance with empathy and inclusivity.
Our Culture: We are committed to fostering a diverse and inclusive environment, where every team member feels valued and safe. We encourage you to explore independent reviews to understand our interview process better.

Role Overview

As we embark on an exciting new phase of growth, we are looking for a visionary Head of Marketing to lead our marketing initiatives. This role will require a strategic thinker with a robust understanding of both product and content marketing, as well as business development. The ideal candidate will play a pivotal role in shaping our marketing strategy and expanding our reach in the carbon dioxide removal sector.

Your Contributions

The successful candidate will oversee a comprehensive marketing strategy that encompasses campaign management, public relations, thought leadership, and brand development. Key responsibilities include:

  • Collaborating with the Head of Business Development to create and implement a cohesive marketing strategy aligned with company objectives.
  • Integrating product marketing principles to drive business growth.
  • Bridging the gap between business development, product, digital, and content marketing.
  • Formulating a communication and campaign strategy with the marketing team.
  • Establishing performance metrics for digital marketing and fostering strong relationships with the sales team.
  • Supporting participation in key industry events.
  • Developing a strategic public relations approach.
  • Overseeing content creation and copywriting processes.
  • Targeting key audiences through various channels, including social media and newsletters.
  • Optimizing website functionality to enhance user experience and conversion rates.
  • Contributing to the creative direction and maintaining brand integrity.
  • Embedding thought leadership in carbon dioxide removal into our marketing strategy.
  • Building and mentoring the marketing team for future success.
Ideal Candidate Profile

The ideal candidate will possess:

  • A passion for addressing climate change and promoting carbon removal solutions.
  • A minimum of 5 years of marketing experience across diverse channels.
  • Leadership experience in overseeing comprehensive marketing functions.
  • Familiarity with a wide range of marketing tools.
  • A proactive approach to challenges and growth.
  • Strong analytical skills with a results-oriented mindset.
  • A proven track record of achieving marketing goals.
  • Experience in a fast-paced startup environment.
  • Knowledge of current digital marketing trends and strategies.
  • Experience in the carbon dioxide removal market is advantageous but not mandatory.
Our Values

At InPlanet, we are driven by a vision to combat climate change, and we seek individuals who share our commitment to making a positive impact. Our core values include:

  • Trust: We foster a transparent and collaborative workplace.
  • Drive: We take initiative and act with urgency.
  • Impact: We are dedicated to making a meaningful difference in the world.
Benefits
  • Transparent salary discussions during the initial interview.
  • Equity options to foster a sense of ownership.
  • Home office budget to support remote work.
  • Fully remote work opportunities.
  • Personal development budget for continuous learning.
  • Language program allowance.
  • 34+ days of annual leave.
  • Autonomy to drive significant change within the organization.
  • Occasional team retreats.
  • Provision of a MacBook for enhanced productivity.
Compensation Philosophy

Our compensation strategy emphasizes fairness and transparency, with salary ranges reflecting role, level, and location. We are committed to equitable pay practices across our global workforce.

Application Process

The selection process typically involves several stages, including interviews focused on values, skills, and competencies, along with potential assessments.

How to Apply

Please submit your CV in English, as it is the primary language used at InPlanet. We are an equal opportunity employer and value diversity in our workforce.