Senior Market Research Manager

vor 3 Wochen

Bad Vilbel, Hessen, Deutschland STADA Arzneimittel AG Vollzeit
Job Title: Senior Market Research Manager - Consumer Healthcare

We are seeking a highly skilled Senior Market Research Manager to join our Consumer Healthcare team at STADA Arzneimittel AG. As a key member of our team, you will be responsible for generating insights that drive our Consumer Healthcare business forward.

Key Responsibilities:
  • Create, compile, analyze, and share insights on assigned Consumer Healthcare categories to identify growth opportunities and assess our company's position on the market.
  • Provide deep dive analytics on strategic and important Consumer Healthcare brand topics within assigned categories.
  • Develop meaningful and insightful dashboards using internal and external data sources.
  • Review and challenge Consumer Healthcare brand business objectives to develop, manage, and execute market research plans.
  • Lead all primary market research in assigned Consumer Healthcare categories, including defining project objectives and scope, vendor selection, project management, and delivering projects on time and to budget.
  • Contribute to continuous process optimization, enabling cross-functional collaboration and facilitating best-practice sharing.
  • Work closely with the Global Consumer Healthcare Brand team, Consumer Healthcare Portfolio Management team, country marketing teams, and the Global Business Intelligence network.
Requirements:
  • Bachelor's degree in business, marketing, management, or a research-related discipline.
  • 5-8 years of experience in Market Intelligence, Market Research, or Business Intelligence, obtained in a market research agency or a Consumer Healthcare company.
  • Mastery of designing, conducting, and evaluating primary and secondary research in consumer healthcare to drive fact-based and data-driven insights using multiple research and analytic techniques.
  • Proven ability to effectively manage large multi-country consumer/healthcare professional primary market research projects and communicate actionable insights across multiple teams.
  • Significant and proven experience with data (IMS, Mintel, IRI) and analytics (Excel, Alteryx) and visualization (Tableau, Power BI).
  • Confidence in analyzing and presenting data and communicating to cross-functional teams.
  • Understanding of the media/digital landscape and how it can be used to shape consumer insight.
  • Ability to multitask and work in a fast-paced, dynamic environment.
  • Comfortable developing strong relationships within the business and across teams/markets.
  • Excellent English written, verbal, and presentation skills.
What We Offer:
  • An open corporate culture with fast decision-making processes and a lot of potential for personal development.
  • Individual development and training opportunities.
  • Flexible working hours and mobile working up to 2 days per week (depending on the job profile).
  • Job ticket for the RMV region and Job Bike.
  • Childcare allowance.
  • Health-promoting offers such as the STADA Gym (free of charge).
  • Numerous additional benefits such as group accident insurance or supplementary pension scheme.
  • Subsidized cafeteria.

We look forward to receiving your application and exploring how you can contribute to our team's success. Please note that we consider requests to work part-time on an individual basis. If you have any questions, please do not hesitate to contact us.

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