Marketing Research Lead

vor 4 Wochen


Köln, Nordrhein-Westfalen, Deutschland RTL AdAlliance GmbH Vollzeit

Your Responsibilities

  • Participate in industry conferences and monitor research initiatives from local collaborators to compile resources that the sales team can utilize to promote our media offerings. Ensure that the sales team comprehends the materials developed and provide assistance during client engagements when necessary.
  • Serve as the authority at RTL AdAlliance on research-related subjects (e.g., audience analytics in Europe, attention economy): attend conferences to stay updated, inform senior management, and represent the company at both internal and external gatherings.
  • Supervise a working student located in Germany, responsible for gathering data from our partners, primarily for the proprietary TVKF research, and utilizing audience measurement tools in Germany and Austria.

Your Qualifications

  • Proven experience in the media sector is essential, along with a genuine passion for the industry.
  • Capability to thrive in a multicultural setting.
  • Proficiency in articulating complex industry concepts and trends in a concise and understandable manner.
  • Competence in presenting to senior executives.
  • Ability to prioritize and manage multiple projects concurrently.

Your Team

You will be part of the marketing division (currently comprising 8 members, with plans to expand by 2 more). Reporting to the Marketing Director based in Paris, the marketing team is responsible for developing go-to-market presentations and providing valuable data and insights to our clients. While most team members are situated in Paris, we embrace a truly European culture, and all meetings are conducted in English.

About RTL AdAlliance

At RTL AdAlliance, we simplify the advertising process for clients and create value for publishers.

Our core mission is to unite premier content publishers to foster connections between international and local brands and European audiences. With a presence in 10 European nations and the US, we exclusively represent top-tier video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide our clients with cutting-edge insights, advertising technology, and services essential for navigating the complete video landscape and optimizing the transition to digital and addressable television.

Are you inspired by the international and entrepreneurial ethos of our organization? Do you aspire to actively engage with the evolving advertising landscape and drive innovation?



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