Market Research Marketing Lead

vor 2 Monaten


Köln, Nordrhein-Westfalen, Deutschland RTL AdAlliance GmbH Vollzeit

Your Responsibilities

  • Attend industry conferences related to media and monitor the research initiatives of local collaborators to compile resources that the sales team can utilize to promote our media offerings.
  • Ensure that the sales team possesses a comprehensive understanding of the materials produced and provide assistance during client engagements when necessary.
  • Serve as the authority at RTL AdAlliance on research-related subjects (e.g., audience analytics in Europe, attention economy): keep abreast of industry conferences, inform senior management, and represent the company as a speaker at both internal and external gatherings.
  • Oversee a working student based in Germany responsible for gathering data from our partners, primarily for proprietary research, and utilizing audience measurement tools in Germany and Austria.

Your Qualifications

  • A strong passion for the media sector with prior experience in the field.
  • Ability to thrive in a multicultural work environment.
  • Capable of articulating complex industry concepts and trends in a concise and understandable manner.
  • Proficient in presenting information to senior-level stakeholders.
  • Adept at prioritizing and managing multiple projects concurrently.
  • Fluency in both English and German is required.

Your Team

You will be part of the marketing division, which currently comprises eight members, with plans to expand by two additional members. Reporting to the Marketing Director based in Paris, the marketing team is responsible for creating go-to-market presentations and delivering data and insights to our clients. While most team members are located in Paris, we operate as a truly European collective, with all meetings conducted in English.

About RTL AdAlliance

At RTL AdAlliance, we simplify the advertising landscape for clients and provide value to publishers.

Our core mission is to unite premier content publishers to foster connections between international and local brands and European audiences. With a presence in ten European countries and the United States, we exclusively represent top-tier video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we equip our clients with the latest exclusive insights, advertising technology, and services essential for navigating the comprehensive video landscape and optimizing the transition to digital and addressable television.

Do you find motivation in the dynamic and entrepreneurial ethos of our organization? Are you eager to actively engage with the evolving advertising industry and drive innovation?



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