Market Research Marketing Lead
vor 2 Monaten
Your Responsibilities
- Attend industry conferences related to media and monitor the research initiatives of local collaborators to compile resources that the sales team can utilize to promote our media offerings.
- Ensure that the sales team has a comprehensive understanding of the materials produced and provide assistance during client engagements when necessary.
- Serve as the authority on research subjects at RTL AdAlliance, such as audience analytics in Europe and the attention economy: stay updated by attending conferences, inform senior management, and represent the company at both internal and external events.
- Oversee a working student based in Germany, responsible for gathering data from our partners, primarily for proprietary research, and utilizing audience measurement tools from Germany and Austria.
Your Profile
- Demonstrated passion for the media sector with relevant experience.
- Able to thrive in a multicultural setting.
- Capable of articulating complex industry topics and trends in a concise and understandable manner.
- Proficient in presenting to senior executives.
- Skilled in prioritizing and managing multiple projects concurrently.
- Fluent in both English and German.
Your Team
You will be part of the marketing team, which currently consists of 8 members with plans to expand by 2 more. Reporting to the Marketing Director based in Paris, the team is responsible for creating go-to-market presentations and delivering data and insights to our clients. While most team members are located in Paris, we operate as a truly European group, with all meetings conducted in English.
About Us
At RTL AdAlliance, we simplify the advertising landscape for clients and create value for publishers.
Our core mission is to unite premier content publishers to foster connections between global and local brands and European audiences. With a presence in 10 European countries and the US, we exclusively represent top-tier video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide our clients with cutting-edge insights, advertising technology, and services essential for navigating the comprehensive video landscape and optimizing the transition to digital and addressable television.
Are you inspired by the international and entrepreneurial ethos of our organization? Do you wish to actively engage with the evolving advertising industry and drive innovation?
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