Marketing Research Lead

vor 3 Wochen


Köln, Nordrhein-Westfalen, Deutschland RTL AdAlliance GmbH Vollzeit

Your Responsibilities

  • Attend industry conferences and monitor research initiatives from local collaborators to gather materials that the sales team can utilize to promote our media offerings.
  • Ensure that the sales team has a comprehensive understanding of the created materials and provide assistance during client meetings when necessary.
  • Act as the subject matter expert at RTL AdAlliance on research-related topics (e.g., audience measurement in Europe, attention economy): stay updated by attending conferences, inform senior management, and represent the company at both internal and external events.
  • Oversee a working student based in Germany, responsible for collecting data from our partners, primarily for proprietary research, and utilizing audience measurement tools in Germany and Austria.

Your Profile

  • Demonstrated passion for the media sector with relevant experience.
  • Able to thrive in a multicultural work environment.
  • Skilled in articulating complex industry topics and trends in a clear and concise manner.
  • Capable of presenting to senior management effectively.
  • Proficient in managing multiple projects simultaneously and prioritizing tasks.
  • Fluent in both English and German.

Your Team

You will be part of a marketing team consisting of 8 members, with plans to expand by 2 additional members. Reporting to the Marketing Director based in Paris, the team is responsible for creating go-to-market presentations and providing valuable data and insights to clients. Although most team members are located in Paris, we operate as a truly European group, with all meetings conducted in English.

About Us

At RTL AdAlliance, we simplify the advertising landscape for advertisers while delivering value to publishers.

Our core mission is to unite premier content publishers to facilitate connections between international and local brands and European audiences. With a presence in 10 European countries and the US, we exclusively represent top video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide our clients with the latest exclusive insights, advertising technology, and services necessary to excel in the evolving video landscape and navigate the transition to digital and addressable TV.

Do you find motivation in the international and entrepreneurial ethos of our organization? Are you eager to actively engage with the changes in the advertising industry and contribute to innovation?



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