Marketing Research Lead
vor 4 Wochen
Key Responsibilities
Participate in industry conferences related to media and monitor the research initiatives of our local collaborators to compile materials that the sales team can utilize to promote our media offerings. Ensure that the sales team has a thorough understanding of the created materials and provide assistance during client interactions when necessary. Serve as the go-to expert at RTL AdAlliance on research-related subjects (e.g., audience analytics in Europe, attention economy): stay updated by attending conferences, brief senior management, and represent the company as a speaker at both internal and external events. Supervise a working student based in Germany, responsible for gathering data from our partners, primarily for the proprietary TVKF research, and utilizing audience measurement tools in Germany and Austria.Candidate Profile
Proven experience in the media sector is essential, along with a strong passion for the industry. Capability to thrive in a multicultural setting. Proficiency in articulating complex industry topics and trends in a clear and concise manner. Competence in presenting to senior management. Ability to prioritize and manage multiple projects concurrently.Team Dynamics
You will be an integral part of the marketing team (currently comprising 8 members, with plans to expand by 2 more). Reporting directly to the Marketing Director based in Paris, the marketing team is responsible for developing go-to-market presentations and delivering data-driven insights to our clients. While most team members are located in Paris, we embrace a truly European collaboration, with all meetings conducted in English.
About RTL AdAlliance
At RTL AdAlliance, we strive to simplify processes for advertisers while delivering value to publishers.
Our core mission is to unite premier content publishers to foster connections between international and local brands and European audiences. With a presence in 10 European countries and the US, we exclusively represent top-tier video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide our clients with the latest exclusive insights, advertising technology, and services necessary to excel in the evolving video landscape and optimize the transition to digital and addressable TV.
Are you inspired by the international and entrepreneurial ethos of our organization? Are you eager to navigate the evolving advertising landscape and drive innovation?
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