Aktuelle Jobs im Zusammenhang mit Marketing Research Lead - Köln, Nordrhein-Westfalen - RTL AdAlliance GmbH
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Research Marketing Manager
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Marketing Research Lead
vor 3 Monaten
Your Responsibilities
Participate in industry conferences and monitor the research initiatives of our local collaborators to collect materials that the sales team can utilize to promote our media offerings. Ensure that the sales team has a comprehensive understanding of the created materials and provide assistance during client interactions when necessary. Serve as the authority at RTL AdAlliance on research-related subjects (e.g., audience analytics in Europe, attention economy): attend conferences to stay updated, inform senior management, and represent the company at both internal and external events. Supervise a working student located in Germany, responsible for gathering data from our partners, primarily for the proprietary TVKF research, and utilizing audience measurement tools in Germany and Austria.Your Qualifications
Demonstrated experience in the media sector is essential, along with a genuine passion for the industry. Capability to thrive in a multicultural setting. Proficiency in articulating complex industry topics and trends in a clear and concise manner. Competence in presenting to senior executives. Ability to prioritize and manage multiple projects concurrently.Your Team
You will be an integral part of the marketing team (currently comprising 8 members, with plans to expand by 2 more). You will report directly to the Marketing Director based in Paris. The marketing team is responsible for creating go-to-market presentations and delivering data and insights to our clients. While most team members are based in Paris, we operate as a truly European group, with all meetings conducted in English.
About RTL AdAlliance
At RTL AdAlliance, we simplify the advertising process for clients and provide value to publishers.
Our primary objective is to unite top-tier content publishers to facilitate connections between international and local brands and European audiences. With offices across 10 European countries and in the US, we exclusively represent leading video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we equip our clients with the latest exclusive insights, advertising technology, and services necessary to excel in the evolving video landscape and maximize the transition to digital and addressable TV.
Are you inspired by the international and entrepreneurial ethos of our organization? Are you eager to navigate the shifts in the advertising industry and contribute to innovation?
