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Marketing Research Lead
vor 2 Monaten
Your Responsibilities
- Participate in industry conferences and monitor the research initiatives of our local collaborators to collect materials that the sales team can utilize to promote our media offerings. Ensure that the sales team has a comprehensive understanding of the created materials and provide assistance during client interactions when necessary.
- Serve as the authority at RTL AdAlliance on research-related subjects (e.g., audience analytics in Europe, attention economy): stay updated by attending conferences, brief senior management, and represent the company at both internal and external events.
- Oversee a working student located in Germany, responsible for gathering data from our partners, primarily for the proprietary TVKF research, and utilizing audience measurement tools in Germany and Austria.
Your Qualifications
- Demonstrated experience in the media sector is essential, along with a strong passion for the industry.
- Proficient in navigating a multicultural workplace.
- Capable of articulating complex industry concepts and trends in a clear and concise manner.
- Adept at presenting information to senior management.
- Skilled in prioritizing and managing multiple projects concurrently.
Your Team
You will be part of the marketing division (currently comprising 8 members, with plans to expand by 2 more). Reporting to the Marketing Director based in Paris, the marketing team is responsible for creating go-to-market presentations and delivering data-driven insights to our clients. While most team members are based in Paris, we operate as a truly European group, with all meetings conducted in English.
About RTL AdAlliance
At RTL AdAlliance, we simplify the advertising process for clients and create value for publishers.
Our core mission is to unite top-tier content publishers to foster connections between international and local brands and European audiences. With a presence in 10 European countries and the US, we exclusively represent premier video publishers such as RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide our clients with cutting-edge insights, advertising technology, and services essential for mastering the complete video landscape and optimizing the transition to digital and addressable television.
Are you inspired by the international and entrepreneurial ethos of our organization? Do you aspire to actively influence changes in the advertising sector and drive innovation?
