VP of Growth and Performance

vor 2 Wochen

Berlin, Berlin, Deutschland Concentric Recruitment Vollzeit
About the Role

We are seeking a highly experienced Senior Marketing Leader to join our team as VP of Growth and Performance. As a key member of our leadership team, you will be responsible for developing and implementing a growth-oriented marketing strategy that drives business growth and expansion.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy that aligns with our business goals and objectives.
  • Lead a team of marketing professionals to achieve business objectives and drive growth.
  • Manage and optimize marketing budgets to ensure maximum ROI.
  • Collaborate with cross-functional teams to identify and capitalize on new business opportunities.
  • Develop and maintain strong relationships with key stakeholders, including customers, partners, and investors.
  • Stay up-to-date with industry trends and best practices to ensure our marketing strategy remains competitive and effective.
Requirements
  • 5+ years of leadership experience in a similar role for an online-first consumer brand in Europe, preferably in the premium or luxury lifestyle sector.
  • 10+ years in a senior marketing position with team and budget responsibility, experience in growth-oriented marketing, ideally with focus on DTC channels.
  • Experience in both strategy development and operational execution.
  • Demonstrated budget accountability (annual budget planning, monthly target setting, monitoring performance and achieving targets).
  • Strong leadership skills (balancing hands-on and empowering) to manage a diverse, multilingual and multicultural team of experts based in different time zones.
  • Marketing experience especially in the following disciplines: Influencer Marketing, Paid Social, Search; strong Upper Funnel Marketing focus.
  • A strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences.
  • Strong analytical mindset and attention to detail in management of budgets, timelines, projects and various assets/deliverables.
  • Demonstrated track record of leveraging data to make informed, impactful decisions.
  • Strong communication skills, English fluently, German a plus.

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