Director of Digital Marketing for Enteral Nutrition

vor 3 Wochen


Bad Homburg vor der Höhe, Hessen, Deutschland FRESENIUS_KABI Vollzeit

SUMMARY

We are seeking a Senior Manager / Director of Digital Marketing within our Enteral Nutrition sector to join our Strategic Marketing & Portfolio team. In this pivotal role, you will be tasked with crafting and executing comprehensive global digital marketing strategies informed by customer insights and prevailing market trends.

KEY RESPONSIBILITIES

  • Design and oversee a global digital marketing framework
  • Establish a performance tracking dashboard to monitor effectiveness
  • Collaborate with the team to formulate digital strategies and plans
  • Manage search engine marketing (SEM) and social media initiatives
  • Enhance digital assets and optimize websites for user engagement
  • Lead the Digital Tribe community to foster a digital-first mindset
  • Oversee the digital budget and coordinate with external agencies
  • Act as a representative for Business Unit Digital Marketing in global projects

QUALIFICATIONS

  • At least 7 years of experience in digital marketing within the healthcare or consumer goods sectors
  • Proven experience in multinational corporate environments
  • Strong leadership and analytical capabilities
  • A creative problem-solver with a focus on growth
  • Exceptional communication and teamwork skills
  • Fluency in English; proficiency in additional languages is advantageous


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