Director of Digital Marketing for Enteral Nutrition
vor 3 Wochen
SUMMARY
We are seeking a Senior Manager / Director of Digital Marketing within our Enteral Nutrition sector to join our Strategic Marketing & Portfolio team. In this pivotal role, you will be tasked with crafting and executing comprehensive global digital marketing strategies informed by customer insights and prevailing market trends.
KEY RESPONSIBILITIES
- Design and oversee a global digital marketing framework
- Establish a performance tracking dashboard to monitor effectiveness
- Collaborate with the team to formulate digital strategies and plans
- Manage search engine marketing (SEM) and social media initiatives
- Enhance digital assets and optimize websites for user engagement
- Lead the Digital Tribe community to foster a digital-first mindset
- Oversee the digital budget and coordinate with external agencies
- Act as a representative for Business Unit Digital Marketing in global projects
QUALIFICATIONS
- At least 7 years of experience in digital marketing within the healthcare or consumer goods sectors
- Proven experience in multinational corporate environments
- Strong leadership and analytical capabilities
- A creative problem-solver with a focus on growth
- Exceptional communication and teamwork skills
- Fluency in English; proficiency in additional languages is advantageous
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