Senior Digital Marketing Leader
vor 3 Wochen
POSITION OVERVIEW
We are seeking a Senior Manager / Director of Digital Marketing within our Enteral Nutrition sector to become a vital part of our Strategic Marketing & Portfolio team. This position entails the formulation and execution of comprehensive global digital marketing strategies informed by customer insights and prevailing market dynamics.
KEY RESPONSIBILITIES
- Design and oversee a global digital marketing framework
- Establish a performance tracking dashboard to monitor key metrics
- Collaborate with the team to devise digital strategies and action plans
- Administer SEM and social media marketing campaigns
- Enhance digital assets and optimize websites for better performance
- Lead the Digital Tribe community to foster a digital-first culture
- Oversee the digital budget and manage relationships with external agencies
- Act as a representative for BU Digital Marketing in global projects
QUALIFICATIONS
- At least 7 years of experience in digital marketing within the healthcare or consumer goods sectors
- Experience working in multinational corporations
- Proven project leadership and analytical capabilities
- A creative mindset with a focus on growth
- Exceptional communication and teamwork skills
- Fluency in English; proficiency in additional languages is advantageous
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