EMEA Field Marketing Director
vor 4 Wochen
About Cognigy
Cognigy stands at the forefront of Conversational AI, empowering enterprise contact centers to surpass customer expectations, enhance agent satisfaction, and swiftly adapt to market dynamics. Our low-code Conversational AI platform, augmented with Generative AI, delivers next-generation customer service through solutions such as Conversational IVR, Smart Self-Service, and Agent + Assist. Cognigy equips enterprises with the tools necessary to provide continuous, personalized experiences at scale across voice and chat on any channel.
Our talented #CognigyCrew are the driving force behind our innovative technology, and we are eager to welcome more skilled individuals to our global team.
Why you'll appreciate working at Cognigy: our commitment to you
We empower our team members to thrive within a diverse, passionate, and respectful environment where everyone takes pride in delivering exceptional customer and employee service.
We achieve this by encouraging each other to excel and providing the resources to perform at our best. Supporting and fostering growth is central to our success, rooted in a culture of mutual respect and trust. Our core values that inspire and motivate our #CognigyCrew are encapsulated in the 4Ts:
Team, Trust, Transparency, Technology.
About You
As the EMEA Field Marketing Director (m/f/d) at Cognigy, you will lead the field marketing team for the EMEA region, spearheading regional marketing initiatives while ensuring alignment with global marketing strategies.
Key Responsibilities:
- Formulate and implement the EMEA field marketing strategy in accordance with global marketing objectives and regional business aims.
- Guide, mentor, and motivate the team by cultivating a high-performance culture.
- Establish clear goals and objectives, monitor progress, and provide continuous feedback and development opportunities.
- Design and execute a marketing strategy and plan that significantly enhances brand visibility while generating and accelerating pipeline growth for the EMEA region.
- Oversee the regional field marketing budget, ensuring optimal resource allocation to maximize return on investment.
- Analyze, track, and report on the effectiveness of marketing initiatives in the region, adjusting strategies as necessary to meet targets.
- Build and nurture strong relationships with key stakeholders, including regional sales leaders, partners, and customers.
- Represent Cognigy at industry events, conferences, and customer engagements to promote the brand and establish thought leadership.
- Possess a strong understanding of data-driven marketing, with hands-on experience using Hubspot to implement demand generation programs and assess their effectiveness, while optimizing follow-up processes and post-event communications with sales teams.
- Collaborate with the corporate communications team to deliver integrated marketing plans that align with local strategies.
- Act as the voice of the EMEA region for central marketing functions (e.g., brand, growth marketing, content marketing, and product marketing) and work together to prioritize regional needs.
Requirements:
- 5+ years of demonstrated experience in B2B/SaaS, enterprise, or demand generation marketing within high-growth software organizations.
- Proven success in creating and executing go-to-market strategies, including multimedia campaigns and event activations under tight deadlines.
- A thorough understanding of MarTech platforms and their application in driving growth.
- A diverse background combining digital marketing and field marketing experience is preferred.
Benefits:
Life at Cognigy: what we provide
We are an ambitious international tech company with a vibrant culture, ensuring that everyone feels included. Our exceptional benefits make us an outstanding workplace, including:
- Competitive and performance-based salary
- Company Pension Scheme
- 25 days of paid leave, plus 5 floating days, in addition to public holidays
- A unique opportunity to contribute to shaping the company with minimal hierarchy
- Flexible working arrangements
- Recognition, rewards, and celebration events for colleagues
- Global Employee Assistance Program
- ClassPass membership, providing access to various fitness and wellness experiences
- Continuous learning and development opportunities, including LinkedIn Learning
- One paid 'Giving Back Day' annually for volunteering in charitable or community activities of your choice
- Subscription to the Calm app for you and five friends/family members, offering guided meditation, sleep stories, music, masterclasses, and more
Equal Opportunity Employer Statement: Cognigy does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits.
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EMEA Field Marketing Director
vor 4 Wochen
Düsseldorf, Nordrhein-Westfalen, Deutschland Cognigy VollzeitAbout CognigyCognigy stands at the forefront of Conversational AI, empowering enterprise contact centers to surpass customer expectations, enhance agent satisfaction, and swiftly adapt to market dynamics. Our low-code Conversational AI platform, augmented with Generative AI, delivers next-generation customer service through solutions such as Conversational...
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