Working Student Engagement Marketing Specialist

vor 1 Woche

Köln, Nordrhein-Westfalen, Deutschland HRS GmbH Vollzeit
About HRS GmbH

HRS GmbH, a pioneer in business travel solutions, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by cutting-edge technology, transforms how companies and travelers Stay, Work, and Pay.

The company's focus on digital innovation has led to the development of a range of business travel solutions, including ProcureTech, TravelTech, and FinTech. These solutions enable seamless efficiency and automation, surpassing travelers' expectations.

As a global market leader in tech- and data-driven business travel solutions, HRS GmbH offers end-to-end hotel management solutions that simplify corporate business travels.

About the Business Unit

The HRS Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of HRS.de and HOTEL.de. The BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow's upgraded travel experience.

The goal of BTC is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management.

About the Position

We are seeking a talented Working Student Engagement Marketing to join our marketing team. As a Working Student Engagement Marketing, you will be responsible for creating and setting up engagement editorial campaigns, including email and push notifications. You will collaborate with other teams, such as supply, to launch your campaigns and own the optimization of editorial campaigns, setting up AB tests to improve performance.

This is an exciting opportunity to learn about engagement and lifecycle marketing, and to work on a team that is passionate about delivering innovative solutions. You will have the chance to work with a range of stakeholders, including content marketing managers, and to develop your skills in copywriting and campaign management.

Responsibilities
  • Campaign management: set up engagement marketing campaigns (Email and Push Notification), collaborating with other teams such as supply.
  • Copywriting: support on crafting the campaign message, based on our brand guidelines and supported by the Content Marketing Manager.
  • Campaign Optimization: Conducting AB testing to improve campaign performance via e.g. subject line tests.
Requirements
  • Marketing/Communication student.
  • Passion for marketing.
  • Curiosity to learn about Engagement and Lifecycle marketing.
  • Interest on setting up editorial campaigns in our engagement platform (Braze): Email and Push.
  • You enjoy working on a team, and also collaborate with other stakeholders.
  • You have high level of self-motivation, organizational talent and goal-oriented.
  • Ability to work independently, reliably, diligently and well structured.
  • Fluent in German and very good level of English.
  • Lastly, you are based in Cologne and enjoy working at our Headquarters in the city center.

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