Partner Engagement Marketing Manager

vor 4 Wochen

Berlin, Berlin, Deutschland KNIME AG Vollzeit

About KNIME AG
KNIME AG is a rapidly expanding international enterprise software firm dedicated to empowering individuals and organizations to harness their data through an intuitive, visual approach to data analytics. Our innovative software integrates advanced data science and AI/ML techniques, offering two primary products: the free and open KNIME Analytics Platform and the commercial KNIME Business Hub.

Your Role

We are in search of a Partner Marketing Manager who will play a crucial role in driving our partner marketing initiatives. This position requires a comprehensive understanding of marketing strategies, including:

  • End-to-End Marketing Expertise: A solid grasp of product marketing, demand generation, event marketing, and paid advertising.
  • Exceptional Communication Skills: Proficiency in both short and long-form writing, with impeccable grammar and clarity in English.
  • Interpersonal Skills: Strong verbal and written communication abilities to effectively engage with partners and internal teams.
  • Experience in Partner Marketing: A background in partner or B2B marketing, ideally within the technology or analytics software sectors.
  • Task Management: Ability to manage, track, and prioritize multiple tasks efficiently.
  • Understanding of Partner Dynamics: Familiarity with diverse partner ecosystems, including VAR, GSIs, and reseller partnerships.
  • Proven Success: A track record of developing and executing successful partner marketing strategies.
  • Data-Driven Decision Making: Proficiency in utilizing data and analytics to inform strategies and measure outcomes.
  • Digital Marketing Tools: Experience with platforms such as Hubspot and Salesforce.
  • Language Skills: Additional languages beyond English are advantageous.
Key Responsibilities
  • Design and implement comprehensive partner marketing strategies aligned with our business goals.
  • Collaborate with partners to develop co-marketing campaigns that drive demand and enhance pipeline growth.
  • Streamline the partner journey through effective market and campaign readiness programs.
  • Support partner recruitment initiatives by aligning ideal partner profiles with existing demand-generation efforts.
  • Act as the primary liaison between marketing and partner teams, providing guidance and resources for successful execution.
  • Facilitate partner enablement by creating marketing materials that empower partners to effectively promote KNIME's solutions.
  • Leverage data analytics to assess the performance of partner marketing initiatives, measure ROI, and optimize strategies for maximum effectiveness.
Join Us

At KNIME, we pride ourselves on being an open-source company that challenges conventional commercial strategies. Our focus is on ensuring that the user, whether utilizing our free or commercial offerings, remains at the heart of every decision. By joining our team, you will gain invaluable experience working alongside industry leaders and contributing to the success of numerous Fortune 500 clients across the globe.

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