Aktuelle Jobs im Zusammenhang mit Senior Customer Engagement Marketing Manager - Berlin, Berlin - Software think-cell

  • Senior Customer Engagement Marketing Manager

    vor 1 Woche

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Manager Job Descriptionthink-cell is seeking an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer...

  • Senior Customer Engagement Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    At think-cell, we're looking for a Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes. You will play a key role in supporting think-cell in delivering an exceptional customer experience, and delivering strong customer...

  • Senior Customer Engagement Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Managerthink-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer engagement marketing strategy...

  • Senior Customer Engagement Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Managerthink-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer engagement marketing strategy...

  • Senior Customer Engagement Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Managerthink-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer engagement marketing strategy...

  • Senior Customer Engagement Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Managerthink-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer engagement marketing strategy...

  • Senior Customer Engagement Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Software think-cell Vollzeit

    Customer Engagement Marketing Managerthink-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.Key Responsibilities:Develop, align, and execute on think-cell's customer engagement marketing strategy...

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    vor 2 Wochen

    Berlin, Berlin, Deutschland Doctolib Vollzeit

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  • Senior Marketing Manager Customer Engagement

    vor 3 Wochen

    Berlin, Berlin, Deutschland Doctolib Vollzeit

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    vor 1 Monat

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    vor 1 Monat

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    vor 4 Wochen

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    vor 3 Wochen

    Berlin, Berlin, Deutschland SAP Leanix Vollzeit

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    vor 3 Wochen

    Berlin, Berlin, Deutschland SAP Leanix Vollzeit

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Senior Customer Engagement Marketing Manager

vor 2 Monaten

Berlin, Berlin, Deutschland Software think-cell Vollzeit
About the Role

We are seeking an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.

Key Responsibilities
  • Develop, align, and execute on think-cell's customer engagement marketing strategy with the objective of improving the customer experience and driving retention, growth, and advocacy at scale.
  • Gain subject matter expertise on customer needs and ways of working to help inform your strategy.
  • Stay up to date on industry best practices, and competitor dynamics to help inform your strategy.
  • Explore creative means of driving customer engagement and growth at scale – including in-product experience, community building, and advocacy initiatives.
  • Own email marketing strategy and initiatives, including defining and implementing targeted, personalised email nurture campaigns aligned with customer segmentation strategies.
  • Work closely with the marketing ops team to develop and optimise email nurture worklows, ensuring proper segmentation, scheduling, delivery, and tracking of campaigns.
  • Use customer data and insights to inform email campaign and content optimisation opportunities, leveraging A/B testing methodologies to quantify email performance improvements.
  • Adhere to email marketing best practices focused on enhancing user experience, including clear and compelling messaging and call-to-actions, mobile-friendliness of content, optimised email subject lines, and visually appealing templates and content.
  • Ensure adherence to regulatory requirements, such as GDPR and CAN-SPAM.
  • Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, and use insights to refine campaign strategies and tactics.
  • Collaborate with the sales and customer success teams to ensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process.
  • Execute on broader lifecycle marketing initiatives that form part of your customer engagement marketing strategy.
  • Manage customer communications across any other channels beyond email, such as social media, webinars, and community forums.
  • Measure and optimise engagement channels, programmes, and initiatives using performance metrics.
  • Quantify and track the ROI impact of customer engagement marketing initiatives.
  • Define and monitor KPIs related to customer engagement, retention, advocacy, and growth, and report progress to leadership.
  • Maintain open and transparent communication on strategy, performance, and plans.
  • Analyse customer data and feedback to optimise your customer engagement strategy and initiatives.
  • Contribute regularly to ongoing business reviews and planning.
Requirements
  • Proven experience (5+ years) in customer engagement marketing, preferably in the B2B SaaS industry.
  • Proficiency in marketing automation tools, CRM platforms, and analytics tools, with Marketo experience preferred.
  • Demonstrated success in developing and executing email marketing campaign strategies and campaigns.
  • Proven track record of contributing to business performance through customer engagement initiatives.
  • Proven track record of using data and customer insights to drive improvements.
  • Strong understanding of customer lifecycle management, segmentation, and personalised marketing strategies.
  • Excellent communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Dynamic, positive 'can do' attitude, with a team player mentality.
  • Fluent in English, with German and other European languages a plus.