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Senior Customer Engagement Marketing Manager

vor 2 Monaten


Berlin, Berlin, Deutschland think-cell Software GmbH Vollzeit
About the Role

think-cell Software GmbH is seeking an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programs. As a key member of our team, you will play a crucial role in supporting think-cell in delivering an exceptional customer experience and driving strong customer engagement, advocacy, and growth.

Key Responsibilities
  • Develop and execute a customer lifecycle marketing strategy to improve customer experience and drive retention, growth, and advocacy at scale.
  • Build and execute targeted email campaigns, analyze their performance, and optimize accordingly.
  • Design and carry out A/B tests to continuously improve our lifecycle communications and customer journey.
  • Define and monitor KPIs related to customer engagement, retention, advocacy, and growth.
  • Quantify and track the ROI impact of customer engagement marketing initiatives.
  • Collaborate with the sales and customer success teams and other stakeholders to ensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process.
  • Make use of customer data and segmentation to personalize communications and improve customer experience.
  • Manage CRM systems and reporting tools, and drive their integration with other platforms as needed.
Requirements
  • Proven experience (5+ years) in customer engagement marketing, preferably in the B2B SaaS industry.
  • Proficiency with marketing automation tools, CRM platforms, and analytics tools – experience with Salesforce and Marketo is a plus.
  • Demonstrated success in developing and executing email marketing campaign strategies and campaigns.
  • Proven track record of contributing to business performance through customer engagement initiatives.
  • Strong understanding of customer lifecycle management, segmentation, and personalized marketing strategies.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Analytical mindset: ability to interpret data, generate insights, and make data-driven decisions to improve customer engagement campaigns.
  • Dynamic, positive 'can-do' attitude with a focus on continuous growth, improvement, and optimization.
  • Proficiency in English, German is a plus.