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App Marketing Specialist

vor 1 Monat

Halle, Sachsen-Anhalt, Deutschland interim Group Vollzeit

Transform your drive time into a productive experience with our innovative software solution, designed to turn every moment behind the wheel into valuable time. Our cutting-edge platform provides seamless access to essential work tools and communication channels - IM, calendar, email, CRM, and documents - all within a fully integrated, voice-driven interface.

Powered by our advanced natural language understanding technology, our interface is purpose-built for the in-car experience, minimizing driver input while maximizing productivity. With proprietary, scalable technology, we've set the standard for in-car messaging and productivity.

We're looking for an App Marketing Specialist to develop and execute marketing strategies to promote our mobile applications on iOS and Android platforms. This role requires a creative, data-driven individual who is passionate about digital marketing, understands app marketing dynamics, and can help us scale in a competitive market.

About the Role
  • Job Description:

As an App Marketing Specialist, you will play a key role in driving user growth, engagement, and retention across various digital channels. You'll be responsible for developing and implementing comprehensive marketing strategies to promote our mobile applications.

  • Main Responsibilities:
  • Develop and implement comprehensive marketing strategies to promote our mobile applications on iOS and Android platforms.
  • Requirements:

To succeed in this role, you'll need 3+ years of experience in app marketing, preferably with a focus on user acquisition and engagement. Experience in growing a user base tenfold, for example: from 100.000 users to 1.000.000 users, is also required. Familiarity with automotive or productivity app markets is a plus.

  • Key Skills:
  • Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads, and Apple Search Ads.
  • Experience with App Store Optimization (ASO) and understanding of key mobile metrics (CPI, CTR, Retention, etc.).
  • Benefits:

This role offers a competitive salary range of $90,000 - $120,000 per year, depending on experience. We also offer flexible working hours, a hybrid work model, and the opportunity to work with a dynamic startup team that's changing the way people use their time on the road.

We believe in fostering a collaborative and empowering culture where everyone pitches in where needed, fostering a culture of mutual support, innovation, and shared success. If you're passionate about digital marketing, have a proven track record of success, and are looking for a new challenge, we'd love to hear from you