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Productivity and Innovation Lead

vor 2 Monaten

Halle, Sachsen-Anhalt, Deutschland interim Group Vollzeit
Company Overview

We are livil, a pioneering company in the automotive software industry. Our innovative solutions have set the standard for in-car messaging and productivity.


Salary

The estimated annual salary for this position is between $80,000 to $120,000, depending on experience and qualifications.


Job Description

We are seeking a Productivity and Innovation Lead to join our dynamic team. As an App Marketing Manager, you will play a key role in developing and executing marketing strategies to promote our mobile applications.

  • Main Responsibilities:

Develop and implement comprehensive marketing strategies to promote livil's mobile applications on iOS and Android platforms.

  • Manage and optimize user acquisition campaigns across channels, including Google Ads, Facebook Ads, Apple Search Ads, and other performance marketing platforms.

Drive ASO strategies to maximize visibility, ranking, and downloads of the app across the Google Play and Apple App Store.

  • Design and execute campaigns focused on increasing user retention and engagement, leveraging push notifications, in-app messaging, and email marketing.

Identify and manage partnerships with automotive platforms, influencers, and other relevant players to boost app visibility.

  • Analyze key performance metrics, user behavior, and campaign performance to continuously optimize marketing strategies.

Collaborate with designers and content creators to produce engaging marketing materials, including ads, landing pages, videos, and more.

  • Conduct interviews with members of the target group and users to derive insights for our product and marketing decisions.

Manage marketing budgets to ensure cost-efficient and impactful campaigns that deliver a high return on investment (ROI).

  • Work closely with the product, development, and customer success teams to align marketing efforts with product updates and customer needs.

Required Skills and Qualifications

To be successful in this role, you will need:

  • Experience: 3+ years of experience in app marketing, preferably with a focus on user acquisition and engagement.

Experience in growing a user base tenfold, for example: from 100,000 users to 1,000,000 users.

Experience in growing a user base in different markets, for example Germany and the US.

  • Skills: Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads, and Apple Search Ads.

Experience with App Store Optimization (ASO) and understanding of key mobile metrics (CPI, CTR, Retention, etc.).

Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

Hands-on experience with user engagement tools (e.g., push notifications, email campaigns).

  • Languages: Fluency in English and German (written and spoken): Strong communication skills are most important in this role.

Familiarity with automotive or productivity app markets is a plus.


Benefits

We offer a dynamic and supportive work environment, opportunities for growth and professional development, and a competitive salary package.

  • Impactful Work: You'll have the opportunity to work on cutting-edge solutions that transform how drivers use their time on the road.

Pioneering Solutions: At livil, you'll contribute to setting the standard in in-car messaging and productivity, creating meaningful benefits that enhance productivity and safety.

  • High Growth Potential: Be part of a dynamic startup environment where your contributions directly influence the company's success and trajectory.

Startup Energy: Join a collaborative team where everyone pitches in where needed, fostering a culture of mutual support, innovation, and shared success.

  • Flexibility and Work-Life Balance: Enjoy the flexibility of hybrid working arrangements, allowing you to balance in-office collaboration with remote work.

Hands-On Experience: In a startup like livil, you'll have hands-on experience with a variety of tasks, providing you with a broader skill set and the satisfaction of seeing your work make a tangible difference.