Channel Marketing Manager

vor 5 Stunden

Karlsruhe, Baden-Württemberg, Deutschland Barco Vollzeit

Job Title: Channel Marketing Manager

About the Role:

Barco is seeking a skilled Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.

Key Responsibilities:

  • Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
  • Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco's channel growth strategy
  • Lead and manage Reseller MDF budget and proposals: review of activities, support to plans' implementation, proof of performance and claims
  • Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI
  • Partner with Channel Account Managers to plan and execute channel activities
  • Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions
  • Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
  • Work with channel partners and sales to understand the value proposition of Barco solutions and how they're differentiated from other providers
  • Manage partner communication strategy and execution to keep the channel informed, enabled and engaged

Your Profile:

  • Bachelor's degree required
  • Master's degree / MBA desired
  • Minimum 1 years of channel marketing experience in the AV or IT industry
  • Able to work well independently and in a team environment, and interact with individuals at all levels in the organization
  • Ability to bring together key stakeholders to work together collaboratively in executing marketing activities
  • Marketing strategy, planning, and execution
  • Analytical and strategic skills in a strive to grow channel revenue and marketing database
  • Project management
  • Some graphic design and copywriting skills a plus
  • Fluently speak and write English and German – extra languages are a plus

What We Offer:

  • A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
  • A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
  • The opportunity to work for an international market leader where innovation matters.

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