Marketing Communications Specialist

vor 4 Wochen

Karlsruhe, Baden-Württemberg, Deutschland Industrial Application Software GmbH Vollzeit

Join our team at Industrial Application Software GmbH as a Marketing Specialist, where your expertise will play a crucial role in shaping the future of our business.

As a Marketing Specialist, you will be an integral part of our dynamic team, responsible for a wide range of marketing initiatives that drive our company's success.

Key Responsibilities
  • Collaborate with the marketing manager to design and execute comprehensive advertising strategies across various platforms.
  • Organize and support promotional events and marketing contests.
  • Develop and maintain cross-marketing partnerships with other organizations.
  • Create and distribute engaging content on social media channels.
  • Enhance website visibility through search engine optimization techniques.
  • Analyze web traffic and performance metrics to inform marketing strategies.
  • Conduct market research through customer surveys to better understand target demographics.
  • Coordinate with internal teams to standardize and develop digital marketing assets.
  • Monitor the effectiveness of digital assets and provide actionable insights for improvement.
  • Stay updated on digital marketing trends and technologies, offering suggestions for implementation.
  • Work with stakeholders to align digital marketing efforts with broader business objectives.
  • Contribute to strategies that foster lasting digital connections across global offices.
  • Manage the online marketing strategy by planning and executing digital campaigns.
  • Identify and analyze market trends and insights.
  • Oversee the company's social media presence, ensuring consistent engagement across platforms.
  • Help define our brand voice, crafting compelling messaging for our audience.
  • Collaborate with internal teams to create storytelling opportunities that highlight our brand and products.
  • Lead our public relations strategy, working with external partners and agencies.
  • Prepare executives for conferences and events, including speaking engagements.
  • Manage our social media accounts, producing fresh and engaging content for various marketing channels.
Qualifications
  • Exceptional communication and interpersonal skills.
  • Strong understanding of B2B technology, international trade, and software solutions.
  • Minimum of 5 years of experience in public relations or executive communications.
  • Proficient in writing for diverse digital formats, including emails, articles, blogs, and social media updates.
  • At least 5 years of experience in marketing and public relations.
Benefits
  • Comprehensive onboarding and training in our innovative work environment and software solutions.
  • Opportunities for professional growth within a globally active organization.
  • Competitive salary based on performance.
  • Engaging projects with opportunities for quick responsibility assumption.
  • Open communication and streamlined decision-making processes.
  • A dedicated and collaborative team awaits your contribution.

Interested in joining us?

We welcome your application documents, including your earliest possible start date and salary expectations.

If you have any inquiries, please feel free to reach out. We look forward to connecting with you.

Industrial Application Software is a globally recognized technology provider with over 30 years of experience.

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