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Channel Marketing Strategist
vor 2 Monaten
About the Role
Barco is seeking an experienced Channel Marketing Manager to drive growth through the channel in DACH & CEE. As a key member of our team, you will design and execute marketing initiatives with our Resellers to achieve regional sales priorities.
Key Responsibilities
- Collaborate with Barco sales leaders, channel team, and marketing team to develop a channel marketing strategy aligned with regional sales objectives.
- Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco's channel growth strategy.
- Lead and manage Reseller MDF budget and proposals: review of activities, support to plans' implementation, proof of performance and claims.
- Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
- Partner with Channel Account Managers to plan and execute channel activities.
- Work with Barco across the organization to translate campaigns, programs, and product launches into channel marketing plans and actions.
- Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel.
- Work with channel partners and sales to understand the value proposition of Barco solutions and how they're differentiated from other providers.
- Manage partner communication strategy and execution to keep the channel informed, enabled, and engaged.
Your Profile
- Bachelor's degree required.
- Master's degree / MBA desired.
- Minimum 1 year of channel marketing experience in the AV or IT industry.
- Able to work well independently and in a team environment, and interact with individuals at all levels in the organization.
- Ability to bring together key stakeholders to work together collaboratively in executing marketing activities.
- Marketing strategy, planning, and execution.
- Analytical and strategic skills in a strive to grow channel revenue and marketing database.
- Project management.
- Some graphic design and copywriting skills a plus.
- Fluently speak and write English and German – extra languages are a plus.
What We Offer
- A variety of in-house trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
