Aktuelle Jobs im Zusammenhang mit Digital Sales Manager - Herzogenaurach, Bayern - adidas
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Digital Sales Manager
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Digital Sales Manager
vor 4 Wochen
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Digital Sales Manager
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Digital Wholesale Acceleration Manager
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Digital Wholesale Acceleration Manager
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Fachmann für Internationales Business
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Digital Sales Manager
vor 1 Monat
As a key member of the Sales Strategic Account team, you will play a crucial role in driving the digital development of our key accounts. Your primary objective will be to optimize our brand representation and customer experience, ultimately leading to increased net sales and market share online.
Main Responsibilities- Take ownership of digital KPIs and metric reporting for defined key accounts in collaboration with the Digital Partner Commerce (DPC) Sales Lead.
- Continuously evaluate the digital market within defined digital customers and contribute to optimal assortment proposals with the DPC and customer teams.
- Foster a deep understanding of the customer journey on defined digital accounts and evaluate the way consumers navigate the website, ultimately leading to conversion.
- Track and measure the impact of various digital initiatives, including planning, measurement methods, and post-event analysis.
- Translate insights into engaging, measurable, and clear presentations.
- Collaborate with the European DPC Analytics team to leverage best practice approaches and apply them within your area of responsibility.
- Take responsibility for the joint digital business plan of the account in cooperation with the teams of the cluster and the European Digital Partner Commerce (DPC).
- Creation and implementation of the DPC playbook for relevant accounts of the Strategic Accounts Team.
- Ensure consistent and high-quality content, including E2E launches and campaigns for our brands within defined key accounts.
- Apply effective communication methods to senior management and internal and external stakeholders, both at cluster and European level.
- Wholesale Key Account Management
- Key Accounts
- Wholesale Brand Activation
- Wholesale Analytics team
- EU Digital Partner Commerce (DPC) Team
- Global Digital Partner Commerce (DPC) Team
- Central DPC Team
- Comprehensive understanding of key digital KPIs, their interrelationships, and levers to improve performance.
- Relevant experience with online search and basic knowledge of search mechanisms in e-commerce.
- Experience with content optimization.
- Ideal experience with online product range and assortment.
- Ability to present complex topics to stakeholders at different organizational levels in a pleasant way.
- Ability to persuade and motivate people at different levels of leadership and communicate change.
- Passionate about extracting business insights from data, improving processes, and solving problems.
- Results-oriented mentality.
- Flexibility to handle multiple tasks and work under pressure.
- Enjoyment of working in an international environment.
- Strong PowerPoint skills and excellent communication and presentation skills.
- Good analytical skills.
- Fluency in written and spoken English and German is mandatory; knowledge of other languages an additional plus.
- At least 3 years of professional experience in an area of e-commerce or digital.
- University degree in business, e-commerce, or equivalent.
- Experience working with external stakeholders, ideally in the sportswear industry.
- Good knowledge of the local e-commerce landscape in the sportswear industry.
- Experience working with reporting and analytics platforms such as Google Analytics, Power BI.
