Digital Sales Manager
vor 1 Woche
As a Digital Sales Manager at adidas, you will play a key role in supporting the Sales Strategic Account team in the digital development of key accounts. Your primary objective will be to optimize brand representation and customer experience, ultimately driving net sales and market share online. You will leverage your digital expertise to adapt our approach to engaging consumers across digital touchpoints, including webshops and apps.
Main Responsibilities:
Collaborate with the Digital Partner Commerce (DPC) Sales Lead to take responsibility for all digital KPIs and metric reporting and analytics for defined digital customers.
Continuously evaluate the digital market within defined digital customers and contribute to optimal assortment proposals with the DPC and customer teams using data-driven insights.
Focus on key digital metrics around the see, find, and buy funnel to increase visibility, availability, and awareness, coupled with clear recommendations on how to improve these KPIs for our brands.
Assume responsibility for digital sales reporting for defined digital accounts and country URLs (webshops and apps), providing a quarterly overview of our brands' performance to key stakeholders, focusing on digital sell-out and other key digital KPIs.
Develop a deep understanding of the customer journey on defined digital accounts and evaluate how consumers navigate the website, eventually landing on the PDP, resulting in a conversion.
Track and measure the impact of various digital initiatives, including planning ahead of expected outcomes, measurement methods, appropriate benchmarks, and post-event analysis.
Translate insights captured into engaging, measurable, and clear presentations.
Collaborate with the European DPC Analytics team to leverage best practice approaches and apply them within your area of responsibility, providing the team with all relevant recommendations for enhancements and improvements.
Take responsibility for the joint digital business plan of the account in cooperation with the teams of the cluster and the European Digital Partner Commerce (DPC).
Create and implement the DPC playbook for relevant accounts of the Strategic Accounts Team.
Ensure consistent and high-quality content, including E2E launches and campaigns for our brands within defined key accounts, continuously monitoring the assortment on site.
Apply effective communication methods to senior management and internal and external stakeholders, both at cluster and European level, in presenting expertise in key digital metrics.
Present expertise in important internal and external environments, such as sell-ins, key account meetings, general manager/sales director meetings, sales & marketing meetings, etc.
Take the lead in the implementation, monitoring, and reporting of digital trading conditions in collaboration with sales managers.
Key Relationships:
Wholesale Key Account Management
Key Accounts
Wholesale Brand Activation
Wholesale Analytics team
EU Digital Partner Commerce (DPC) Team
Global Digital Partner Commerce (DPC) Team
Central DPC Team
Knowledge, Skills, and Abilities:
Comprehensive understanding of key digital KPIs (e.g., impressions, CTR, PDP views, ATC, CVR, ROAS), their interrelationships, and the levers to use to improve performance.
Relevant experience with online search (e.g., SEA/SEO, on-site search, etc.) and basic knowledge of search mechanisms in e-commerce.
Experience with content optimization.
Ideally experience with online product range and assortment.
Ability to present complex topics to stakeholders at different organizational levels in a pleasant way, both on-site and remotely.
Ability to persuade and motivate people at different levels of leadership and communicate change.
Passionate about extracting business insights from data, improving processes, and solving problems.
Results-oriented mentality.
Flexibility to handle multiple tasks and work under pressure.
Enjoyment of working in an international environment.
Strong PowerPoint skills, as well as excellent communication and presentation skills.
Good analytical skills.
Fluency in written and spoken English and German is mandatory; knowledge of other languages is an additional plus.
Required Education and Experience:
At least 3 years of professional experience in an area of e-commerce or digital.
University degree in business, e-commerce, or equivalent.
Experience working with external stakeholders, ideally in the sportswear industry.
Good knowledge of the local e-commerce landscape in the sportswear industry.
Experience working with reporting and analytics platforms such as Google Analytics, Power BI.
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