Enterprise Marketing Lead
Vor 3 Tagen
**Join our mission to fight climate change**:
Do you want to be part of one of Europe's fastest-growing climate tech startups? We are looking for an **Enterprise Marketing Lead** with a strong growth mindset to tackle the day-to-day challenges of building and growing a business.
In this unique role, you will play a pivotal role in driving brand awareness and growth while building on an existing small Marketing team and function.
If you're excited about building an economy where every company creates an impact for a sustainable world and empowering companies to decarbonize and boost their business performance, we’d love to hear from you
**Your mission**
Lead and build an agile, high-impact marketing function that accelerates Cozero’s growth and presence. By leveraging your expertise in marketing (ideally to large enterprise businesses), you will craft and execute targeted strategies that engage key decision-makers and enhance our brand awareness. In this role you will manage a small team of marketers which will grow in line with the business growth.
**What you'll do**
Enterprise Marketing:
- Lead strategic thinking to define positioning, target customers, and create a concise value proposition.
- Experiment with various marketing channels, events, and tactics for optimal outreach.
- Develop and drive thought leadership initiatives that position Cozero as an industry authority, crafting compelling content that resonates with our target audience and enhances our brand reputation.
Account-Based Marketing (ABM):
- Develop and execute ABM strategies in line with our Sales targets to expand our presence in new regions.
- Personalise marketing campaigns for key accounts, driving targeted engagement.
Product Marketing & Sales Enablement:
- Create sales enablement materials aligning with product marketing goals.
- Collaborate with the sales team, understanding their needs, and providing essential tools.
Generalist & Branding Expertise:
- Utilise your expertise or general marketing understanding to further build our brand and cover PR activities to generate awareness
- Contribute to building the foundation of product marketing.
- Hands-On Approach: Be hands-on and willing to drive various marketing activities outside your core expertise.
**Who you are**:
- You are a T-shaped marketing expert with a track record in brand and product marketing, ideally with a deep understanding of enterprise marketing.
- Experience in designing and implementing thought leadership strategies that establish a brand's authority in the market.
- Proven ability to craft impactful content that engages target audiences, drives brand recognition, and supports the company's positioning as an industry leader.
- You have a track record on conceptualising and executing Account-Based-Marketing tactics to engage (C-Level) executives
- You thrive in an early-stage startup environment, are excited to roll up your sleeves and proactively and rigorously execute on various marketing aspects to drive success for the company.
- You are a builder and have a track record of growing a marketing team and function.
- You are fluent in both German and English
- Hands-On Mentality: Ability to deliver on strategy while driving hands-on execution at a fast pace.
- You are able to articulate complex technology concepts in a simple and exciting way.
- Experience in briefing and collaborating with diverse internal teams—such as Customer Success and Sales—as well as external stakeholders, including freelancers and designers, while effectively managing multiple priorities.
- Proven leadership experience in guiding cross-functional teams and fostering collaboration to achieve strategic marketing objectives.
**Why Cozero?**
We have recently secured €6.5 million in Series A funding, led by Kvanted and ENV, with contributions from NewAlpha Asset Management and several business angels. Our Climate ERP solution is trusted by leaders like Maersk, Nippon Express Europe (NX Group), and DMG MORI, streamlining corporate emission management and reduction. This funding allows us to expand and enhance our platform, integrating sustainability into business operations.
With us, you’ll have the opportunity to dive into the world of a high-growth SaaS startup and gain hands-on experience across key areas of early-stage operations. You’ll work in an exciting, dynamic, multicultural, and supportive environment, closely collaborating with our co-founders Fabian, Helen, and Tiago.
**What we offer**
- Participation in our VSOP pool so that you can participate in the financial success of the company
- 27 vacation days per year + National holidays
- Monthly budget 100 EUR on coworking or work from our office in Machinenraum.
- Frequent team events and at least 2 offsites per year
- A one time 500 EUR home-office equipment stipend
- A 500 EUR annual learning and development budget
- A strong company culture focused on growth, collaboration and fighting climate ch
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