Director, Markets
Vor 6 Tagen
**Location**
- München, Germany
**Job ID**
- 0000014316
**Category**
- Communications & Corporate Affairs
**Director, Markets & Channels Communication, Western Europe**
**Munich**
- Are you interested in helping to shape and amplify one of the world’s most beloved family brands?_
Bring your passion and drive as a strategic leader in Earned Communications to build brand value, awareness and reputation across Western Europe for one of the most iconic brands
**Core Responsibilities**
Earned campaign development, planning, activation & evaluation (approx. 70%)
- Drive Western Europe growth through insight-led execution, igniting earned media conversations to reinforce LEGO play values and stimulate brand desire
- Represent regional market insights and needs via head of Markets & Channels Communications to optimize global campaign development
- Be the voice of Earned PR within Western Europe regional and local marketing teams, ensuring earned channel prioritization and integration in, integrated commercial plans
- Support and enable local teams to translate and adapt global campaigns into impactful local plans/activations across relevant channels (e.g; PR, Influencers, deep fans, events, etc.)
- Manage campaign activation and evaluation to ensure consistency and executional excellence
- capturing, sharing and actioning relevant findings
- Lead & support local markets with agency relationships e.g; procurement, briefing best-practice, priority narratives, key messages, etc.
Communications generalist (approx. 10%)
- Manage and maintain brand reputation across WEU markets
- Skills and experience to support corporate communication activities and issue management (act as an extension of our global brand, responding to difficult issues, critical reporting & media relations, proactively or reactively communicating corporate positions)
- Support strategic opportunities for communication in collaboration with local markets (e.g. sustainability)
Communications partnering (approx. 20%)
- Utilise the resources of the global communications team to provide communication support to Regional President and leadership team (as required) including key communication moments (e.g. all-hands meetings such as sales conferences, Town Halls, organisational change, etc.)
**Play your part in our team succeeding**
This role leads and guides the regional adaptation and implementation of global campaigns across a range of earned channels, enabling earned media support in delivering business objectives. Sitting in the Western Europe Marketing team, it plays a critical in part ensuring local market teams can engage brand audiences, build brand love & drive innovation so the LEGO brand continues to grow as Western Europe’s leading toy brand.
“This is an incredible opportunity to help shape the regional implementation of world-leading campaigns, across a wide range of channels. Engaging our audiences, building brand love and driving innovation. This is a key player in ensuring our brand growth, retaining consumer trust across our Western European markets.”
**Do **you** have what it takes?**
- Proven experience in communications (PR, Influencer, Events) or related field in marketing (both agency and in-house experience preferred)
- Strategic problem solver with the ability to envision solutions and develop sound strategies, tactical plans and related processes
- Clear, concise, detailed communicator
- Strong project management, planning and organizational skills, delivering multiple priorities simultaneously at scale with speed
- Track record of influence, great instinct and decision making
- Natural collaborator who excels in relationship building, stakeholder management and teamwork
- Solid understanding of marketing ecosystem and track record creating successful integrated comms programs
- Working in complex, global organizations and experience working in a regional role are advantageous
- BA Degree or equivalent experience
- English fluency required
**Nice to have**
- Relevant network of media and industry contacts
- Demonstrated team leadership ability and strong followership
- Background in consumer packaged goods, family entertainment, gaming or toys preferred
- Advantage: other Western European languages
LI-ED1
**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
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