Brand Experience Team Lead

vor 6 Monaten

Berlin, Deutschland zolar Vollzeit

**Clean Energy for everyone.**:
Welcome to zolar We're on a mission to make solar power accessible to everyone and are proud to enable our customers to use the power of the sun in their own homes while making an active contribution to climate protection.

At zolar, we know that different people are successful in different ways, which is why we offer a hybrid working environment, meaning you can decide how much time you spend in our Berlin office, or how much time you spend working from home.
We strive for sustainability, we are ambitious, honest, and transparent, and we never want to stop learning or growing.

As the Team Lead for Brand communications and experience, you will be responsible for overseeing and driving various aspects of our brand long-term strategy. You will play a critical part in shaping our brand's perception and driving engagement with our target audience. You will collaborate closely with cross-functional teams to deliver compelling brand communications and experiences that resonate with our customers, contributing to the overall success of our Brand.

Will you join us in working towards a greener future for everyone?

**Your role at zolar**
- Setting up and leading long-term brand projects and initiatives, such as Go-to-Market launches and communication strategies.
- Executing our value proposition effectively in all communication efforts, aligning messaging with our brand identity and strategic objectives.
- Bringing the customer's voice into the organization by ensuring that feedback is effectively heard and integrated into our brand development processes.
- Leading the creative production (content and design) for incoming creative requests, including performance & partner communications, while ensuring high-quality and impactful deliverables.
- Ensuring consistent adherence to brand guidelines and tone of voice across all touchpoints within the organization.
- Leading and mentoring a team of brand professionals, providing guidance, support, and development opportunities to foster their growth and success within the organization.
- Collaborating with external agencies and partners to execute brand campaigns and initiatives.
- Continuously evaluating and evolving brand strategies and tactics in response to market dynamics, consumer behaviour, and business goals.

**What you will need to bring**
- Proven experience (+5 years) in brand management with a track record of successfully leading long-term brand projects and initiatives, including Go-to-Market launches and communication strategies.
- Experience leading communications and creative teams and overseeing the development of creative deliverables across various channels.
- Excellent communication skills, both verbal and written, with the ability to effectively convey customer feedback and insights to internal stakeholders, influencing strategic brand decisions.
- Thorough understanding of brand guidelines and tone of voice principles, with a keen attention to detail and a commitment to ensuring consistency across all brand touchpoints within the organization.
- Demonstrated leadership and mentoring abilities, with a proven track record of effectively developing teams of brand professionals.
- The ability to think outside the box, and develop unique brand communication strategies that resonate with the target audience.
- Analytical mindset, with the ability to analyze market dynamics, consumer behavior, and business goals to continuously evaluate and evolve brand strategies.

**What zolar can offer you**

**100% remote working // Stay flexible**
Whether you want to save yourself the commute to work or want to see your colleagues in person - you are free to choose how many days you work remotely or in the office.

**Time Off // Stay refreshed**
It's important that you take time off work to refresh and reenergise, and with 30 days of annual leave, you'll have plenty of time to unwind from work.

**Workation // Stay curious**
As a digital company, we believe you can do your work just as well from the beach house in Portugal or the winter cabin in Sweden. That's why you can work for up to 4 weeks per quarter from anywhere within the EU. We'll even enable you to take a sabbatical, as soon as after two years of employment.

**Benefitsy // You have the choice**
You'll receive a monthly budget of fifty Euros in the Benefitsy portal to use at your disposal (e.g. Spotify, REWE, Sixt, IKEA and many more). We also partner with a corporate benefits provider, unlocking discounts for hundreds of retailers for you to save money on your purchases.

**Learning and Development // Keep learning**
Personal and Professional Growth is one of our core values, and we want to support your growth by setting aside an annual budget for you to learn and grow in your career.

**Mental & physical health // Stay healthy**
Your mental and physical health is close to our hearts. You will have access to a mental health program in cooperation with Mindsurance, which yo

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