Brand Lead

vor 5 Monaten

Berlin, Deutschland Riverty Group GmbH Vollzeit

**Everything we do, starts with you.** Together with you, we build the most human-centric fintech. To enable everyone’s future financial growth.

**We are looking for a**

**Brand Lead (M/F/d)**

**(unlimited, full-time) Join our team at our location in Berlin, Amsterdam or Stockholm - flexible working conditions available**

At Riverty, we're not just a fintech company, we're a global community of creators, explorers, and innovators committed to redefining the financial landscape. Our mission? To create human-centric products that empower everyone’s financial growth. But there's more to our story...

We have a legacy spanning over 50 years, with a dedicated team of more than 5,000 professionals in 13 countries. Our strength lies in our collective experiences, skills, and dedication. This is where you fit in.

We're committed to creating a supportive and inclusive environment that transcends teams, borders, and continents. As our world evolves, so do we. We're continuously discovering smarter, simpler, and more connected ways to manage money. Harnessing the power of data and cutting-edge financial technology, we offer versatile payment options, intelligent accounting solutions, and fair debt collection practices, all designed to boost everyone’s financial growth. Join us on this journey to revolutionise the future of finance

We understand some people might not feel they meet all the requirements, but if you're passionate about joining us here at Riverty and believe you can add value, we'd still love to hear from you.

**Role & Responsibilities**:
As the Brand Lead, you will strategize, develop, manage, and promote Riverty's brand in the market to meet specific business objectives. Your role involves creating and implementing a comprehensive brand strategy that differentiates our brand, appeals to our target audience, and delivers measurable business outcomes.
- Develop a compelling brand strategy, including positioning, target audience, and messaging and take responsibility for consumer and product-related topics.
- Take full responsibility for developing and executing integrated brand marketing campaigns across multiple channels, using insights from market research to refine the brand strategy and adjust marketing campaigns accordingly.
- Manage the brand's marketing budget, ensuring resources are allocated effectively for maximized ROI and business growth.
- Maintain the brand's visual identity consistency, including logos, colors, and packaging design across all touchpoints.
- Collaborate closely with product, design, and sales teams to incorporate the brand across all business aspects.
- Establish a strong 2C community approach to bolster relations between our brand and consumers globally.
- Oversee a team of brand managers, brand designers, and community managers, providing leadership and guidance for effective collaboration and performance.

**Required Skills & Experience**:

- University degree in Marketing, Communications, or a related field is a requirement and a minimum of 10+ years of experience in brand management, preferably in fintech or related industries.
- Strategic thinking ability to analyze complex situations, identify trends, and develop innovative strategies to drive business growth and outpace competitors.
- Ability to work on multiple projects simultaneously, interacting cross-functionally across various internal teams.
- Openness to change and adaptability to new strategies, tools, and methodologies to remain ahead in the rapidly evolving marketing landscape.
- Demonstrated leadership skills with the ability to attract top talents, foster a diverse and inclusive environment, empower team members, and build strong relationships that foster collaboration and productivity.
- Visionary thinking to guide the organization towards long-term goals, inspiring and aligning teams with a proactive strategic mindset, pragmatic execution, and a passion for data-driven decisions.
- Outstanding communication and moderation skills in English and one of the languages of our locations (German, Dutch, or Swedish).

**What we offer you**
- Immerse yourself in a welcoming, trust-filled atmosphere as part of our agile teams and explore the fantastic opportunities within the Bertelsmann Group.
- Put your health first by engaging in a variety of supported sports and leisure activities - it's important to us
- Empower your growth and professional development with Riverty’s training sessions and customized development plans. Together, we'll learn, evolve, and achieve success.
- Know that you're appreciated with plenty of employee benefits & discounts just for you.
- Experience the best of both worlds with our flexible working arrangements, which let you mix on-site teamwork and remote work to create the perfect professional experience that suits your life.

Please note, benefits could be different depending on location or agreement details, and they may alter over time. We'd be delighted to explore

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