Brand Market Lead Germany
vor 4 Monaten
**About GetYourGuide**:
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.
**The role**:
We are looking for a talented and driven Brand Lead for Germany to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company's objective of Building the #1 household brand of travel experience in Germany. Reporting to the Brand Director Europe, you'll be responsible for bringing our global brand strategy to Germany and ensuring its groundbreaking and consistent execution across all customer touch points. You will deepen our customer understanding, being the voice of our German customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in Germany and ensure seamless execution across touch points to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.
**You will**:
- Own our brand campaign masterplan for Germany and partner with integrated Brand Media team for excellence in execution and maximum brand impact.
- Feed the organization with key customer insights - and put them into action.
- Ensure consistency and holisticity across everything the customer sees.
- Stay up-to-date on competitive landscape and market trends to inform future strategy and plans.
- Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in Germany.
**Who you are**:
- 6+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in Germany.
- Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV ).
- Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners.
- A healthy balance between brand strategy, ability to bring up new ideas and operational excellence.
- Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI's and the success factors of all channels.
- Positive spirit and can do attitude, appetite to test new ideas and scale if successful.
- Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment.
- Experience in travel or marketplace or consumer goods is a plus.
**How we set you up for success**:
- Invest in your development with an annual personal growth budget
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies
And more...
**We look forward to hearing from you**:
**We are an equal-opportunity employer**:
**Important notice: Protect yourself from recruitment scams**:
- #LI-Hybrid_
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