Business Development Manager, Market Research
Vor 3 Tagen
As Toluna enters its next phase of exciting growth we are looking for a dynamic and intelligent sales person to drive this next chapter. The successful candidate will be responsible for finding new and growing existing enterprise clients and for the commercial success of a small team. You will be responsible for developing the enterprise relationship through understanding their business objectives, how they conduct their insights activities and driving adoption of Toluna’s best-in-class tech stack.
Responsibilities
- Through a consultative approach to sales, understand client requirements and create a demand for Toluna’s products and services mainly through new business & lapsed accounts development (~75%) and through current account development (~25%) activity.
- Develop delighted customers who continue to purchase or subscribe to Toluna services on a regular and sustained basis.
- Meet or exceed all revenue targets for existing and new / lapsed accounts
- Lead the outbound business development process through all the stages of the sales process from prospecting to
- lead generation and qualification, to setting discovery meetings, to quote / proposal development and job closing.
- Leverage your market research and consumer insights expertise to successfully convert prospects into clients for research business, especially in the areas of Market Understanding, New Product Development, Shopper Research and Advertising Research
- Able to focus outreach efforts through a thorough understanding of Toluna’s global and regional ideal customer profile and buying persona.
- Demonstrate knowledge of all Toluna offerings and product enhancements as well as how they relate to relevant business and research issues. Engage with client stakeholders including buying points and leadership from the FMCG area
- Update and maintain CRM (Salesforce) and other tools and submit periodic reports detailing activity (target prospects, meetings, bids) and sales volumes and values
- Develop requirements for strategic account plans, sector-based sales, marketing and thought leadership material in conjunction with the management team
- Drive your sales performance proactively according to your prospects and clients needs for a long-lasting client relationship with ongoing partnership and business
- Work as part of and contribute to the performance of the MR team for Germany-Switzerland-Austria
- Required Skill Set:
- Consistent over achievement of sales targets through a balance of new business development and account development.
- Proven ability to open up new companies from cold prospecting with achievement data provided at every stage of the sales process.
- Proven track record of selling into C-suite of small and medium enterprises.
- Experience selling market research (primary or secondary) to Market Research and Consulting Companies
- Experience selling to large brands / manufacturers with some research and consumer insight background.
- Used to working in a fast turn and consultative sales arena, covering a wide range of clients and doing the bidding and winning cycle themselves with a range of deal sizes and volumes.
- Wide range of sales achievement in creating and managing pipeline in differing environments.
- Transactional sales experience, typically with short sales cycles – such as in direct marketing, media, advertising or research.
- Consultative sales experience in professional / marketing services context.
About You
- Minimum 2+ years consultative sales experience with a proven ability to manage and grow accounts in a fast-paced environment
- Commercial experience with market research tools and solutions with an established book (and relationship) of market research buyers.
- Proficient in communicating in German and English both verbally and in written communication
- Charismatic and entrepreneurial approach to relationship building internally and externally
- Excellent communicator, including written and oral skills, who is able to articulate the Toluna value proposition
- Ability to work independently as well as part of a team and multitask various projects
- Ability to handle large volumes of requests with tight turnaround requirements
- High levels of attention to detail with a structured approach to account management and sales development.
- Success-driven with the ability to be flexible and self-motivated
- Excellent inter-personal and inter-departmental skills
- Positive attitude with a solutions-based approach
- Growth mindset to continuously develop skills and knowledge including participating in Toluna training as required
- Microsoft Excel & PowerPoint proficiency essential.
- Proficiency in advanced applications of CRM tools such as Salesforce.com, Monday.com, etc.
Our Values:
Acting with Ownership. Demonstrating individual accountability
Bringing a forward mindset. Being action-oriented, bold and entrepreneurial
Collaborating with Curiosity. Exhibiting teamwork through togetherness
Discussing openly, committing jointly. Sharing your views openly
Embracing empathy. Being egoless & caring
What we Offer:
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.
Join our global team. We welcome big thinking and reward great work.
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