Digital Content Manager

vor 2 Monaten

Heidelberg, Baden-Württemberg, Deutschland Reckitt Vollzeit
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing Excellence​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As Digital Content Manager (all genders), you are a valuable part of the DACH/NORDICS DDM & Media team for RECKITT's Hygiene business unit. You will be responsible for driving our business through best-in-class content and onsite search optimization. You manage the adaptation of existing product content to increase visits on different ecommerce partner platforms and brand websites. You report to the Digital Acceleration & Capabilities Lead and maintain a close collaboration with your colleagues in brand and trade marketing.

Your responsibilities

Content Management & Optimization


• Creating and managing enhanced content for e-commerce partner platforms and brand websites.

• Ensuring conversion optimized live at key e-commerce retailers and achieving optimal visibility for the brands.

• Design BIC A+/B+ eCommerce content for NPD, EPD, or BDI across 1st Party, 3rd party (Marketplace customers), Pure Play and Bricks & Clicks

• Monitoring content at partners' online shops to ensure compliance with the newest available content.

• Monitoring RECKITT's rankings and taking action to ensure all products have the best possible visibility for all relevant search enquiries.

• Working with brand teams to ensure the information on the websites is kept up to date.

SEM Management & Optimization


• Planning of Cross Platform Search Budget Allocation: Assess performance and recommend investment shifts between retailer platforms, keyword sets, and product segments on monthly basis.


• Refine campaign structure and parameters to improve upon front end optimization metrics (ROAS, NtB, CVR, QS) and ultimately grow visits and sales.

• Responsible for in platform campaign setup and modifications to budgets, bidding rules, etc.

• Keyword Research: Considering business & product insights from brand management and I&A along with search volume trends, refine focus keyword areas.

• Partner across Website Factory and MX SEO to build iterative short/long term website updates into market to improve organic search rank and create SEM efficiencies.

• Translate performance metrics into actionable optimizations based on rules-based principles across traffic & CVR objectives across various retailer platforms

• Active participant in driving our SEO/SEM productivity levers across offline and retail search platforms with close coordination with MX global team.

• SEO project management and high level of engagement and communication across stakeholder groups to realize more effective website opportunities based on consumer trends/search volumes.

The experience we're looking for
  • Minimum bachelor's degree in marketing, media or business
  • Minimum 3 years' work experience with at least 6 months in either commercial (sales/marketing), e-commerce, content management or performance marketing environment
  • Established background in content management or digital marketing, particularly within consumer-focused sectors.
  • Expertise in content strategies that engage users and support conversion, underpinned by a solid understanding of digital best practices.
  • Skillful in utilising CMS, SEO, and analytics tools to create and evaluate content.
  • A creative and analytical thinker who can both envision and execute compelling content.
  • Strong communication - fluently in English and German - and teamwork abilities, adept at navigating project timelines and collaborating for success.
  • Fluency in the latest trends within the digital content and marketing sphere, always keen to push boundaries and innovate.

If you have any questions, please contact us at

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

  • Global Digital Marketing Strategist

    vor 21 Stunden

    Heidelberg, Baden-Württemberg, Deutschland PartyLite Vollzeit

    Transforming Lives through Fragrance ExcellenceThis is our passion - why not make it yours? If you are looking for a new challenge, love varied tasks and collaboration in a dynamic team, we should get to know each other right now.Do you consider yourself a visionary in digital marketing? - Someone who is driven by innovation and a desire to stay ahead of the...

  • Content Creation Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative enterprise dedicated to enhancing global health awareness and smart living through technology. Our mission is to digitize over 40 years of expertise in delivering top-tier health solutions via our application, Holisticly.Holisticly integrates cutting-edge technology with telehealth services, allowing us to offer...

  • Content Editing Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative firm dedicated to enhancing global health awareness through advanced technology and operational strategies. Our mission revolves around promoting informed lifestyles by leveraging over 40 years of expertise in delivering superior health solutions via our application, Holisticly.Holisticly merges cutting-edge...

  • Digital marketing campaign manager

    vor 1 Monat

    Heidelberg, Baden-Württemberg, Deutschland WITTIGONIA Vollzeit

    This is a remote position. Your role as a Digital Marketing Campaign Manager will involve overseeing and executing digital marketing campaigns across various platforms such as Google Ads, Microsoft Ads, Linked In Ads, Amazon Ads, and Pinterest Ads. You will be responsible for developing and implementing these campaigns, analyzing their performance, managing...

  • Content Creation Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative technology and operations firm dedicated to fostering communities that prioritize healthy and intelligent living globally. We are leveraging our extensive experience of over 40 years in delivering premier health solutions through our application, Holisticly.Holisticly integrates cutting-edge technology and...

  • Digital Marketing Coordinator

    vor 3 Wochen

    Heidelberg, Baden-Württemberg, Deutschland Humanetics Europe GmbH Vollzeit

    About Humanetics:Humanetics is dedicated to enhancing road safety by prioritizing people in product development. As the leading manufacturer and innovator of crash test dummies, we are at the forefront of this critical industry.Position Overview:We are currently seeking a full-time Marketing Specialist (m/f/d) to join our dynamic team in Heidelberg. This...

  • Digital Marketing Coordinator

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland Humanetics Europe GmbH Vollzeit

    At Humanetics, we prioritize the safety of road traffic by centering our product development around people. As the leading manufacturer and innovator of crash test dummies, we also focus on digital solutions, including digital crash test dummy twins and advanced human body models, alongside simulation software platforms. Join our diverse team of...

  • Digital Health Marketing Specialist

    vor 3 Wochen

    Heidelberg, Baden-Württemberg, Deutschland PAICON Vollzeit

    Welcome to PAICON, an innovative startup in the healthcare and diagnostics sector, dedicated to transforming the industry through advanced technologies such as machine learning and cloud computing. We are passionate about harnessing digital health solutions to empower healthcare professionals and patients alike, fostering a significant shift in the...

  • Digital Media Specialist

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland AMERIA Vollzeit

    What you can anticipate from us: A position at the cutting edge of digital media and innovative technology. A vibrant and creative workplace that fosters innovation and active participation. Opportunities for career advancement in a fast-evolving industry. Attractive salary and comprehensive benefits package. Complimentary meals and beverages prepared...

  • Digital Media Specialist

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland AMERIA Vollzeit

    What you can expect from us: A position at the cutting edge of digital communication and innovative technology. A vibrant and creative workplace that fosters innovation and active participation. Opportunities for career advancement in a fast-evolving industry. A competitive compensation package and benefits. Complimentary meals and beverages...

  • Digital Engagement Specialist

    vor 3 Wochen

    Heidelberg, Baden-Württemberg, Deutschland AMERIA Vollzeit

    What you can anticipate from AMERIA: A position at the cutting edge of digital media and innovative technology. A vibrant and creative workplace that fosters innovation and hands-on participation. Opportunities for career advancement in a fast-evolving industry. Attractive compensation and benefits package. Complimentary meals and beverages prepared by our...

  • Content Editing Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative technology and operations firm dedicated to fostering communities that prioritize healthy and intelligent living globally. We are leveraging our extensive experience of over 40 years in delivering top-tier health solutions through our application, Holisticly.Holisticly merges cutting-edge technology with...

  • Digital Marketing Coordinator

    vor 3 Wochen

    Heidelberg, Baden-Württemberg, Deutschland Humanetics Europe GmbH Vollzeit

    Company Overview:Humanetics Europe GmbH is a leader in the development of digital crash test dummy twins, human body models, and associated simulation software platforms.Position Summary:We are seeking a full-time (40 hours/week) Marketing Specialist (m/f/d) focusing on Growth Marketing to enhance our marketing initiatives and support our business expansion...

  • Studentische Hilfskraft im Bereich Digitale Gesundheit

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland Heidelberg Institute of Global Health Vollzeit

    ÜberblickDas Heidelberg Institute of Global Health sucht eine engagierte studentische Hilfskraft, die unser Team im Bereich der digitalen Gesundheit unterstützt.AufgabenWebsite-Management: Regelmäßige Aktualisierung und Erweiterung der Webseite der Arbeitsgruppe.Content-Erstellung: Selbstständige Entwicklung von Inhalten für soziale Medien,...

  • Content Editing Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative technology and operations firm dedicated to fostering communities that prioritize healthy and intelligent living on a global scale. We are digitizing over 40 years of expertise in delivering top-tier health solutions through our application, Holisticly.Holisticly merges cutting-edge technology with telehealth,...

  • Content Editing Internship

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland SolaVieve Technologies GmbH Vollzeit

    SolaVieve Technologies GmbH is an innovative technology and operations firm dedicated to fostering communities that prioritize healthy and intelligent living globally. We are transforming our extensive experience of over 40 years in delivering premier health solutions through our application, Holisticly.Holisticly merges cutting-edge technology with...

  • Werkstudent im Bereich Digitale Gesundheit

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland Heidelberg Institute of Global Health Vollzeit

    StellenbeschreibungDas Heidelberg Institute of Global Health sucht eine engagierte studentische Hilfskraft, die unser Team im Bereich der digitalen Kommunikation unterstützt. Ihre Aufgaben umfassen:Aktualisierung und Erweiterung der Webseite der Arbeitsgruppe für Digitale Globale Gesundheit.Eigenverantwortliche Erstellung von Inhalten für soziale Medien,...

  • Werkstudent (m/w/d) im Bereich Digitales Marketing

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland ProMinent GmbH Vollzeit

    Die ProMinent GmbH ist ein führendes Unternehmen in der Wasseraufbereitung und Fluid-Dosiertechnik. Mit einem globalen Netzwerk und über 50 Niederlassungen sind wir in zahlreichen Ländern aktiv. Unsere innovativen Produkte tragen zur Nachhaltigkeit bei und werden in verschiedenen Branchen eingesetzt. Wir sind stolz darauf, zu den Top 100 Unternehmen zu...

  • Digital Designer

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland neoLab Migge GmbH Vollzeit

    neoLab Migge GmbH sucht eine/nDigital Designer (m/w/d) in Voll- oder TeilzeitDu bist ein leidenschaftlicher Digital Designer mit fundierten Kenntnissen in der Webentwicklung und einem ausgeprägten Sinn für visuelle Identität? Dann könnte diese Position ideal für Dich sein.In der Rolle des Digital Designers (m/w/d) wirst Du ein wertvoller Teil unseres...

  • Werkstudent (m/w/d) im Bereich Digitales Marketing

    vor 2 Wochen

    Heidelberg, Baden-Württemberg, Deutschland ProMinent GmbH Vollzeit

    Über das UnternehmenDie ProMinent Unternehmensgruppe mit Hauptsitz in Heidelberg ist ein führender Anbieter von Lösungen in der Wasseraufbereitung und Fluid-Dosiertechnik. Mit einem globalen Netzwerk von rund 50 Niederlassungen sind wir in vielen Ländern aktiv und setzen innovative Produkte für Wasser und Nachhaltigkeit ein. Wir sind stolz darauf, zu...