Medical Multi Channel Manager

vor 1 Monat

Düsseldorf, Nordrhein-Westfalen, Deutschland L'Oréal Vollzeit

Medical Multi Channel Manager (m/f/d)

Düsseldorf, North Rhine-Westphalia

Vollzeit

Why L'Oréal?

We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.

We live sustainability and environmental protection. By 2030, our Commitments mark the beginning of a more radical transformation and embody our view of how a company's vision, purpose and responsibility should look to meet the world's challenges. Our 88,000 employees in 150 countries are transforming our business to ensure that our activities respect the boundaries of our planet.

For our location in Düsseldorf we are looking for people who will join us in making a difference.

YOUR MISSION

We are medical beauty. Health professionals are part of our strong brand's DNA. Since the medical landscape changes more and more towards digitalization, our partner's needs change. Depending on their individual preferences, healthcare professionals prefer to communicate via several touchpoints and cannels (off- and online), best responding to their needs. The orchestration, execution and alignment of all channels happens within our multi channel strategy.

As omnichannel manager you will develop and execute the medical beauty division's omnichannel strategy aimed at healthcare professionals, implement and manage the brand's and division's digital tools, and make sure they are assimilated by the field and head office teams to develop the image and recommendation of the brand and the division:

  • Define the omnichannel strategy in line with the strategy covering detailing, relations and medical communications targeting all health professionals.
  • Identify the on- and off-line communication channels by target and the touch points with health professionals
  • Participate in the Paid/Owned strategy for digital platforms and in digital excellence (tagging, Search Engine Optimization)
  • Implement and pilot digital tools (website, e-detailing and CRM tools)
  • Lead all omnichannel and/or digital innovation projects (websites, newsletters, webcasts, social media)
  • Integrate and format digital content for the CRM tool (newsletters, sales visit aids, professional site contents, webinars, medical education content, symposia, congresses, ad hoc services)
  • Monitor and analyze the tools' performance
  • Define and monitor the performance indicators for each channel (reach, commitment versus face to face contact and contact frequency)
  • Make suggestions to optimize the return on investment and increase the level of prescriptions and recommendations

WHO YOU ARE

  • Hands on manager with proven analytical skills and a strong passion for measureable results
  • Easily mastering the balance between strategic planning and operational execution
  • Bold and open mindset, willing to drive our digital change agenda as part of a strong team of experts
  • High affinity to medical beauty business, scientific content and the health sector
  • Ability to cooperate in matrix organizations
  • University degree in technical engineering, business or digital marketing
  • 5 years' experience in digital marketing and/or multi-channel management, preferably working with salesforce / veeva
  • Sound experience in cross-functional project management
  • Fluent in German & English language (written and spoken)
  • Expert in MS Office (Power Point, Excel and TEAMS)

OUR OFFER

  • Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
  • A competitive and attractive salary and benefits package
  • Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
  • Diverse, national and international perspectives

L'Oréal is committed to providing equal opportunities to its applicants.

We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.

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