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Executive Business Director Media

vor 3 Monaten


Essen, Nordrhein-Westfalen, Deutschland Zenith Vollzeit
Unternehmensbeschreibung

Als Kommunikationsspezialist entwickelt Zenith im Rahmen unserer ROI Experience Platform dynamische, ganzheitliche und zukunftsweisende Kommunikationslösungen für mehr als 150 nationale und internationale Kunden aller Branchen. Umfassende Data-Analysen helfen dabei, unterschiedlichste Zielgruppen zu verstehen und relevante Kontaktpunkte für die Kommunikation mit ihnen zu identifizieren. Zusätzlich wird die Kampagnen[1]Performance in Echtzeit gemessen und optimiert, um den maximalen Return on Investment und damit den größtmöglichen Kommunikationserfolg für unsere Kunden, wie LVMH, Stellantis, Eurowings, Haleon, Obi und Deutsche Post zu erzielen. Darüber hinaus erforscht Zenith kontinuierlich neue Medienkanäle, Nutzungsverhalten und Trends.

Stellenbeschreibung
- Steuerung der nationalen und regionalen Marketing
- und Mediaaktivitäten über alle digitalen Kommunikationskanäle hinweg
- Eigenständige strategische Beratung, Führung und Weiterentwickeln des Kunden im Sinne einer integrierten digitalen Kommunikation
- Daten gestützte und KPI basierte Entwicklung und Präsentation übergeordneter Media
- und Kommunikationsstrategien
- Durchführung und Weiterentwicklung von Business-, Markt
- und Zielgruppenanalysen mit Unterstützung des breit aufgestellten Data & Analytics Teams
- Führung eines digitalen integrierten Mediateams in Zusammenarbeit mit den übergreifenden Kundenleads
- Steuerung, Koordination und das Controlling aller Arbeitsprozesse sowie die Ausbildung, Weiterentwicklung und Motivation deiner Mitarbeiter und den Aufbau deines Teams
- Schnittstelle zu allen agenturinternen und externen Partnern
- Digitales Produkt
- und Innovationsmanagement

Qualifikationen
- ** Du verfügst über mindestens 4 Jahre relevante Berufserfahrung im Bereich Mediaplanung/-Beratung**:

- ** Fundiertes Know-how in den digitalen Medien**:

- Erfahrung mit der Betreuung / Steuerung eines größeren Kundensetups
- Du zeichnest dich durch Proaktivität aus, denkst voraus und abseits des Standards
- Du willst neue Impulse setzen und wartest nicht auf Briefings und Arbeitsanweisungen
- Du verstehst es, ein Team mit Freude und Zielorientierung zu lenken und hast Ideen, wie Mitarbeiterentwicklung
- und Motivation in der aktuellen Mobile-Office Situation funktioniert
- Du bringst Begeisterung für deinen Job, Neugierde und Klarheit mit
- Erfahrung im Bereich der datenbasierten Planung / Analytics wünschenswert
- Analytische und sorgfältige Arbeitsweise zeichnen dich aus
- Souveränes und überzeugendes Auftreten
- Du verlierst auch in hektischen Zeiten weder deinen Kopf noch deinen Humor
- sehr gute Deutsch;
- und Englischkenntnisse

Zusätzliche Informationen
- ** Modern Office**
Moderne Bürogebäude - Zentrale Lage - Sehr gute Verkehrsanbindung
- ** Work Your World**
Arbeite an jedem Publicis Standort - Weltweit - Bis zu 6 Wochen pro Jahr
- ** Mobile Office**
Mobiles Arbeiten - Maximale Flexibilität - Deutschlandweit
- ** Feel Well**
Echten Teamspirit - Überstundenausgleich - 30 Tage Urlaub + Sonderurlaub
- Agentursport - Team
- und Partyevents
- ** Learn & Grow**
Individuelle Karriereperspektiven - Umfangreiche Entwicklungsprogramme
- Weiterbildung mit digitaler Lernplattform Marcel Classes
- ** Your Future**
Unbefristeter Arbeitsvertrag - Zukunftsweisende Branche
- Starkes Wachstum auch in Zeiten von Corona