Head of Content Marketing

vor 4 Wochen

Berlin, Deutschland Raisin Vollzeit
Team

The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points.

The Head of Content is responsible for overseeing all content creation and strategy across the company, with a particular focus on editorial finance content, advertising copy, and UX copywriting. This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors. The Head of Content will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms.
This role is fundamental to help scaling our business in an effective and efficient manner, driving engagement of prospects and existing customers. It will be reporting directly to the CMO and leading an already strong team with the perspective to grow it further.

Your ResponsibilitiesContent Strategy & Planning
  • Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.
  • Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.
  • Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.
  • Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.
Editorial Finance Content
  • Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.
  • Use all means of content to transport the message, including copy, infographics, illustrations and videos
  • Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.
  • Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.
  • Manage the editorial calendar, balancing short-term needs with long-term content projects.
Advertising Copy
  • Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.
  • Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.
  • Ensure all advertising copy adheres to brand guidelines and compliance requirements.
UX Copywriting
  • Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.
  • Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions.
  • Ensure maintenance of a consistent tone of voice across all digital touch points.
Content Performance & Optimization
  • Leverage AI to increase productivity and quality
  • Use analytics tools to measure the effectiveness of content across different platforms.
  • Regularly review content performance metrics, making data-driven decisions to optimize content strategy.
  • Report on content performance, highlighting successes, challenges, and opportunities for improvement.
Team Leadership & Development
  • Recruit, train, and manage a diverse team of content managers, editors and copywriters.
  • Establish state-of-the-art workflows, taking benefit of AI
  • Provide ongoing mentorship and professional development opportunities to help team members grow their skills.
  • Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.
  • Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality.
Your Profile
  • Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus.
  • 7+ years of experience in content creation, with a significant focus on editorial finance content.
  • Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.
  • Experience leading and developing a team of content professionals.
  • Strong understanding of financial products, services, and regulations.
  • Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality.
  • Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
  • Strong project management skills, with the ability to juggle multiple priorities and deadlines.
  • Proficiency in content management systems (CMS), SEO, and analytics tools.
  • Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.
  • Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Join our mission, join our team - and grow with us

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.

You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team, you will benefit from:

  • Employee Development Budget of €2,000 and four full training days per year.
  • Access to Babbel for continuous language learning.
  • Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
  • Flexible working hours, home office and 28 vacation days.
  • Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
  • Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
  • A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
  • Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
  • You are moving from another country or city to join us? We will support your relocation.


We are Raisin, a dynamic and fast-growing fintech company that is a trailblazer for open banking in the savings and investments space.

  • Head of Content Marketing and Strategy

    vor 3 Wochen

    Berlin, Berlin, Deutschland KoRo Handels GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Content to lead our marketing efforts in Europe. As a pivotal member of our marketing leadership team, you will be responsible for developing and implementing a content strategy that aligns with our brand, audience, and goals.Key Responsibilities:Develop and implement a content strategy...

  • Head of Marke und Content

    vor 2 Wochen

    Berlin, Berlin, Deutschland Doctolib Vollzeit

    Unsere MissionWir suchen einen erfahrenen Head of Marke und Content, um unsere Marke für Gesundheitsteams in Deutschland auf das nächste Level zu heben.Deine RolleAls Head of Marke und Content bist du verantwortlich für die Entwicklung und Implementierung einer integrierten Brand- und Content-Strategie, um unsere Markenpräsenz zu stärken und ein...

  • Head of Content

    vor 5 Monaten

    Berlin, Deutschland RISK Vollzeit

    **Company Description** At RISK, we are the mavericks of the gaming and wagering industry, where taking bold chances is our core philosophy. In an arena where digital entertainment and betting merge, we’re the trailblazers venturing into the unexplored. Our mission is to forge ahead with pioneering solutions that challenge the status quo. Our vision? To...

  • Head of Content Strategy

    vor 4 Wochen

    Berlin, Berlin, Deutschland KoRo Handels GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Head of Content Strategy to join our team at KoRo Handels GmbH. As a pivotal member of our marketing leadership team, you will be responsible for leading and overseeing the Content, Social Media, Website Content, SEO, and Translation activities across Europe.Your primary responsibility will be to craft compelling...

  • Head of Content

    vor 5 Monaten

    Berlin, Deutschland MPB Vollzeit

    We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way that people buy, sell and trade in photo and video kit. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro. MPB has always been committed to making kit more...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Podimo Vollzeit

    We are one of the fastest-growing podcast and audiobook platforms in Europe and we are now looking for a **Head of Marketing** for our German team. Come and join us on our journey to enrich lives through listening. **This is the role**: As the Head of Marketing, you will be part of the German team located in Berlin, and you will have a strong collaboration...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Tree Vollzeit

    Förderung des Marktanteils bei TreeBei Tree suchen wir einen erfahrenen Head of Marketing, der unsere Marketing- und Kommunikationsaktivitäten über europäische Märkte hinweg steuert. Als unser Marketingdirektor bist du verantwortlich für die Entwicklung, Implementierung und Verwaltung umfassender Marketingstrategien, um die Markenbekanntheit von Tree...

  • Head of Content Marketing mfd

    vor 3 Wochen

    Berlin, Deutschland Raisin Vollzeit

    TeamThe Marketing Team is taking care of customer acquisition and customer retention for all of Raisins international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Tree Vollzeit

    Wir suchen eine starke Führungskraft für unsere Marketing-AbteilungBei Tree.ly engagieren wir uns voll und ganz für den Klimaschutz und stärken die Bedeutung der Wälder als kritische Ökosysteme durch innovative Geschäftsmodelle. Wir bringen Unternehmen und Waldbesitzer zusammen, um Wälder durch Direktinvestitionen nachhaltig und klimaresistent zu...

  • Head of Brand

    vor 6 Monaten

    Berlin, Deutschland Beekeeper Vollzeit

    As the** Head of Brand & Content**, you will be responsible for leading and inspiring a dynamic team of content writers and designers, encompassing both internal staff and external freelancers. You will play a pivotal role in shaping our brand's voice and visual identity, ensuring that all content aligns with our brand strategy and business goals. You are...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland baupal GmbH Vollzeit

    Deine Rolle bei baupal GmbHAls Head of Marketing (m/w/d) bei baupal GmbH bist du verantwortlich für die Gesamtstrategie und Umsetzung unserer Marketing-Initiativen. Du entwickelst und implementierst effektive Marketing-Strategien, um unsere Marke zu stärken und unsere Ziele zu erreichen.Deine AufgabenPerformance Marketing:Entwickle und umsetze unsere Paid...

  • Head of Content Marketing

    vor 4 Wochen

    Berlin, Deutschland Raisin Vollzeit

    Team The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Tree Vollzeit

    Entdecke deine Rolle bei TreeWir suchen einen erfahrenen Marketing-Experten, der unsere Mission teilt und sich für den Klimaschutz einsetzt. Als Head of Marketing bist du verantwortlich für die Entwicklung und Umsetzung unserer Marketingstrategien, um die Markenbekanntheit zu steigern und Leads zu generieren.Deine Aufgaben:Entwickle und setze eine...

  • Head of Marketing

    vor 2 Monaten

    Berlin, Deutschland Tree.ly Vollzeit

    **Unlocking the full potential of forests, both ecologically and emotionally.**: Join us in our mission and support us in leveraging the full potential of our European forests. Treely connects forest owners with companies and helps forest owners to generate additional income by managing forests to become more climate resilient and to fulfil their role as the...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Eterno Health GmbH Vollzeit

    **Insights über die Position**: Wir suchen dich als Head of Marketing oder Senior Marketing Manager. Auch wenn du nicht alle Anforderungen erfüllst, freuen wir uns auf deine Bewerbung! **Deine Aufgaben**: Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Enter by baupal GmbH Vollzeit

    Deine Rolle bei EnterAls Head of Marketing bei Enter bist du verantwortlich für die Gesamtstrategie und -umsetzung unserer Marketingaktivitäten. Du entwickelst und implementierst unsere Paid- und Organic-Marketing-Strategien, um unsere Zielgruppe zu erreichen und unsere Marke zu stärken.Deine AufgabenEntwickelst und implementierst unsere...

  • Head of Content Marketing

    vor 4 Wochen

    Berlin-Kreuzberg, Deutschland Raisin GmbH Vollzeit

    **Team**: The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all...

  • Head of Content Marketing

    vor 4 Wochen

    Berlin, Deutschland Raisin GmbH Vollzeit

    TeamThe Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points.The Head of Content is responsible for overseeing all content...

  • Head of Marketing

    vor 5 Monaten

    Berlin, Deutschland Tchop GmbH Vollzeit

    **What we're looking for**: **..a Head of Marketing Communications & Sales in Senior Position to further grow our team of SaaS Platform enthusiasts at tchop.**: You are **Responsibilities**: Generate market and customer insight through external and internal research. Develop a concise understanding of different customer segments and devise effective and...

  • Head of Content Marketing

    vor 4 Wochen

    Berlin, Deutschland Raisin Vollzeit

    Team The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...