Head of Brand

vor 6 Monaten

Berlin, Deutschland Beekeeper Vollzeit

As the** Head of Brand & Content**, you will be responsible for leading and inspiring a dynamic team of content writers and designers, encompassing both internal staff and external freelancers. You will play a pivotal role in shaping our brand's voice and visual identity, ensuring that all content aligns with our brand strategy and business goals. You are adept at steering the brand's narrative across multiple platforms and media.

**Your Responsibilities**:

- **Brand Strategy Development**: Lead the creation and execution of our brand's content and design strategy, including messaging, tone, design, and overall brand experience.
- **Team Management**: Manage and mentor a team of content writers and designers, fostering a creative and collaborative work environment. Oversee the recruitment and management of freelancers as needed.
- **Content Creation & Management**: Oversee the creation of compelling, high-quality content across various platforms (website, social media, marketing materials) that resonates with our audience and drives engagement.
- **Design Oversight**: Ensure that all visual elements (graphics, images, videos) align with our brand identity and enhance our content's effectiveness.
- **Cross-functional Collaboration**: Work closely with marketing, sales, product, and other teams to create synergistic content strategies that support overall business objectives.
- **Analytics & Reporting**: Monitor content performance using analytics tools, and report on content effectiveness to inform future strategies and drive continuous improvement.
- **Innovation**: Stay abreast of content and design trends, and explore new ways to engage our audience and enhance our brand.
- **Brand Activation Initiatives**: Plan and execute, in close collaboration with Growth Marketing and Product Marketing, innovative brand activation initiatives that resonate with our target audience and enhance brand visibility.
- **PR**: Develop and execute PR strategies that enhance the brand's public image and media presence.
- **Social Media**: Oversee social media strategies, ensuring content aligns with brand voice and goals, and engaging effectively with the audience. Monitor social media and PR metrics, using insights for strategic improvements.

**What we look fo**r** in you**:

- Bachelor's degree in Marketing, Communications, Design, or a related field.
- Proven experience in brand management, content creation, PR, and design, preferably in a leadership role.
- Strong understanding of content marketing and brand storytelling in a B2B SaaS environment.
- Expertise in branding, content marketing, PR, and social media strategies
- Strong leadership and team management skills, with experience managing both internal teams and external contractors.
- Excellent communication, collaboration, and project management abilities.
- Proficiency in Hubspot.
- Ability to think creatively and strategically, with a keen eye for detail.

**What we offer**:

- A competitive salary.
- A great career trajectory.
- An amazing team with 20+ nationalities
- Eager to learn? We have a Personal Learning & Development Budget to help you develop all the skills you need to succeed.
- Phone & Home Internet reimbursement every month.
- Attractive company pension scheme
- 30 days of annual leave + 2 Mental Health Days per year brings you to 32 paid holidays per year.
- Laptop for work purposes.
- Budget for setting up your Home-Office.
- Sabbatical Program - 1 month paid leave at 3, 5, 10 year tenure.
- Oh and don't forget about our Beekeeper Stock options

**Who we are**:
Beekeeper believes in the potential of every single employee. That's why we've built the essential platform for frontline workers. We help organisations digitally enable their frontline, to boost productivity, quality and safety, and be more agile.

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