Head of Content Marketing

vor 2 Monaten

Berlin, Deutschland Raisin Vollzeit

Team
The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points.
The Head of Content is responsible for overseeing all content creation and strategy across the company, with a particular focus on editorial finance content, advertising copy, and UX copywriting. This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors. They will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms.
This role is fundamental to help scaling our business in an effective and efficient manner, driving engagement of prospects and existing customers. It will be reporting directly to the CMO and leading an already strong team with the perspective to grow it further.
Your Responsibilities
Content Strategy & Planning
- Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.
- Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.
- Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.
- Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.

Editorial Finance Content
- Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.
- Use all means of content to transport the message, including copy, infographics, illustrations and videos
- Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.
- Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.
- Manage the editorial calendar, balancing short-term needs with long-term content projects.

Advertising Copy
- Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.
- Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.
- Ensure all advertising copy adheres to brand guidelines and compliance requirements.

UX Copywriting
- Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.
- Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions.
- Ensure maintenance of a consistent tone of voice across all digital touch points.

Content Performance & Optimization
- Leverage AI to increase productivity and quality
- Use analytics tools to measure the effectiveness of content across different platforms.
- Regularly review content performance metrics, making data-driven decisions to optimize content strategy.
- Report on content performance, highlighting successes, challenges, and opportunities for improvement.

Team Leadership & Development
- Recruit, train, and manage a diverse team of content managers, editors and copywriters.
- Establish state-of-the-art workflows, taking benefit of AI
- Provide ongoing mentorship and professional development opportunities to help team members grow their skills.
- Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.
- Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality.

Your Profile
- Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus.
- 7+ years of experience in content creation, with a significant focus on editorial finance content.
- Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.
- Experience leading and developing a team of content professionals.
- Strong understanding of financial products, services, and regulations.
- Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Strong project management skills, with the ability to juggle multiple priorities and deadlines.
- Proficiency in content management systems (CMS), SEO, and analytics tools.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.
- Creative thinker with the ability to innovate and adapt

  • Head of Content

    vor 6 Monaten

    Berlin, Deutschland RISK Vollzeit

    **Company Description** At RISK, we are the mavericks of the gaming and wagering industry, where taking bold chances is our core philosophy. In an arena where digital entertainment and betting merge, we’re the trailblazers venturing into the unexplored. Our mission is to forge ahead with pioneering solutions that challenge the status quo. Our vision? To...

  • Head of Content

    vor 6 Monaten

    Berlin, Deutschland MPB Vollzeit

    We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way that people buy, sell and trade in photo and video kit. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro. MPB has always been committed to making kit more...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Podimo Vollzeit

    We are one of the fastest-growing podcast and audiobook platforms in Europe and we are now looking for a **Head of Marketing** for our German team. Come and join us on our journey to enrich lives through listening. **This is the role**: As the Head of Marketing, you will be part of the German team located in Berlin, and you will have a strong collaboration...

  • Head of Brand

    vor 6 Monaten

    Berlin, Deutschland Beekeeper Vollzeit

    As the** Head of Brand & Content**, you will be responsible for leading and inspiring a dynamic team of content writers and designers, encompassing both internal staff and external freelancers. You will play a pivotal role in shaping our brand's voice and visual identity, ensuring that all content aligns with our brand strategy and business goals. You are...

  • Head of Marketing

    vor 2 Monaten

    Berlin, Deutschland Tree.ly Vollzeit

    **Unlocking the full potential of forests, both ecologically and emotionally.**: Join us in our mission and support us in leveraging the full potential of our European forests. Treely connects forest owners with companies and helps forest owners to generate additional income by managing forests to become more climate resilient and to fulfil their role as the...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Eterno Health GmbH Vollzeit

    **Insights über die Position**: Wir suchen dich als Head of Marketing oder Senior Marketing Manager. Auch wenn du nicht alle Anforderungen erfüllst, freuen wir uns auf deine Bewerbung! **Deine Aufgaben**: Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen...

  • Head of Content Marketing

    vor 2 Monaten

    Berlin-Kreuzberg, Deutschland Raisin GmbH Vollzeit

    **Team**: The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Tchop GmbH Vollzeit

    **What we're looking for**: **..a Head of Marketing Communications & Sales in Senior Position to further grow our team of SaaS Platform enthusiasts at tchop.**: You are **Responsibilities**: Generate market and customer insight through external and internal research. Develop a concise understanding of different customer segments and devise effective and...

  • Head of Content Marketing

    vor 2 Monaten

    Berlin, Deutschland Raisin Vollzeit

    Team The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...

  • Head of Content Marketing

    vor 2 Monaten

    Berlin, Deutschland Raisin Vollzeit

    Team The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...

  • Head of Content

    vor 6 Monaten

    Berlin, Deutschland Nitrado (marbis GmbH) Vollzeit

    Einleitung Wir suchen einen Head of Content (m/w/d), um unser Team zu stärken und unsere Content-Strategie, -Erstellung und -Verbreitung über alle Kanäle und Märkte hinweg zu leiten. Als Head of Content (m/w/d) beaufsichtigst du alle Maßnahmen zur Erstellung und Verbreitung von Inhalten, einschließlich schriftlicher, visueller und multimedialer...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Eterno Health GmbH Vollzeit

    **Insights über die Position**: Wir suchen dich als Head of Marketing oder Senior Marketing Manager. Auch wenn du nicht alle Anforderungen erfüllst, freuen wir uns auf deine Bewerbung! **Deine Aufgaben**: Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen...

  • Head of Content Marketing

    vor 2 Monaten

    Berlin, Deutschland Raisin Vollzeit

    TeamThe Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points. The Head of Content is responsible for overseeing all content...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Lumiform Vollzeit

    Lumiform, founded in 2019, is a fast-growing software startup based in Berlin and operating globally. Over 50,000 organizations across 21 countries use our innovative Lumiform App - and this is just the beginning. Last year, we secured a €6.4 Million investment in a Series-A funding round with the support of Tier 1 SaaS investor Capnamic. The funding...

  • Head of Content Marketing

    vor 2 Monaten

    Berlin, Deutschland Raisin GmbH Vollzeit

    TeamThe Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points.The Head of Content is responsible for overseeing all content...

  • Head of Product Marketing

    vor 2 Monaten

    Berlin, Deutschland Tellent Vollzeit

    **Your Mission** The Head of Product Marketing will be in charge of owning and developing the Product Marketing function at Tellent. Leading a core function of the Marketing department, the Head of Product Marketing will lead their team towards empowering the regional commercial & marketing teams to execute revenue growth initiatives in line with the...

  • Head of Marketing

    vor 7 Monaten

    Berlin, Deutschland Nailscamp GmbH Vollzeit

    Nailscamp is a leading and profitable European eCommerce business in the beauty sector with its brands Ongle24 and Nailscamp. With over 15 years of dedicated service, Ongle24 has prioritized delivering the highest quality at competitive prices for its customers, and through word of mouth Nailscamp achieved the market leadership in France and Belgium in the...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Lieblingsgarn GmbH Vollzeit

    Wir von Lieblingsgarn bringen das Thema Handarbeit kreativ ins Netz. Wir vertreiben in unserem Onlineshop lieblingsgarn.de alles, was die Herzen von Handarbeitsbegeisterten höherschlagen lässt. Wir nutzen aktuelle Technologien und wollen das Thema Handarbeit vom eingestaubten Image befreien. Wir haben viel vor und suchen für unser Team in...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Lieblingsgarn GmbH Vollzeit

    Wir von Lieblingsgarn bringen das Thema Handarbeit kreativ ins Netz. Wir vertreiben in unserem Onlineshop lieblingsgarn.de alles, was die Herzen von Handarbeitsbegeisterten höherschlagen lässt. Wir nutzen aktuelle Technologien und wollen das Thema Handarbeit vom eingestaubten Image befreien. Wir haben viel vor und suchen für unser Team in...

  • Head of Marketing

    vor 6 Monaten

    Berlin-Adlershof, Deutschland Lieblingsgarn GmbH Vollzeit

    Wir von Lieblingsgarn bringen das Thema Handarbeit kreativ ins Netz. Wir vertreiben in unserem Onlineshop lieblingsgarn.de alles, was die Herzen von Handarbeitsbegeisterten höherschlagen lässt. Wir nutzen aktuelle Technologien und wollen das Thema Handarbeit vom eingestaubten Image befreien. Wir haben viel vor und suchen für unser Team in...