Sales Development Campaigns Lead Emea

Vor 2 Tagen

Munich, Deutschland Zscaler Vollzeit

Company Description

We work in a fast paced, dynamic and make it happen culture. Our people are some of the brightest and passionate in the industry that thrive on being the first to solve problems. We are always looking to hire highly passionate, collaborative and humble people that want to make a difference.

**Job Description**:
We are looking for an individual with a high operational command of prospecting and understanding of pipeline generation who is detail-oriented, has a creative mindset, a high proficiency with written communication and a good understanding of SDR/Marketing/Sales collaboration.

**Responsibilities**
- ** Sales Development** CAMPAIGNS EXECUTION LIAISON**
- Be the single liaison for cross-functional teams to collaborate on SDR campaign and execution
- Collaborate with demand marketing, field marketing, product marketing, channel marketing, take-off teams, sales, sales operations and SDR leaders on campaign requests
- Manage the SDR outbound campaign calendar, prioritisation of campaigns and updates to stakeholders
- Partner with the SDR Leadership team on alignment and deliverables
- Work closely with the SDR Ops Analysts to ensure campaigns and messaging are targeted at the right personas/accounts and track results on campaign conversion
- Ensure correct sequences are associated with all inbound marketing leads
- Work with marketing teams on content creation for new programs
- **
SDR CAMPAIGNS**
- Run A-B testing on Outreach sequences across our entire SDR content library to track and improve open, click and reply rates
- Analyse Outreach sentiment data to fine-tune sequences for the highest positive response rate and lowest negative/unsubscribe rate.
- Define content for objection handling
- Update key stakeholders on campaigns and results
- **
SDR OUTREACH CONTENT STRATEGIST**
- Responsible for the entire SDR Outreach library and content strategy for their respective geo
- Create sequences, templates and snippets following best-practices while ensuring high conversion rates and low unsubscribes
- Audit content to ensure messaging, links amd attachments are up-to-date and relevant
- Manage libraries, collections, smart views for all SDR content
- Collaborate with relevant stakeholders to add additional content

**Required Experience**:

- Salesforce, Outreach, LinkedIn
- SDR experience

**Preferred Experience**
- Zoominfo, LeadIQ, Lusha
- SDR Manager experience, content writer, Outreach administration, project management, any type of prior sales or marketing role, any type of role requiring working cross-functionally.

Additional Information

**Why Zscaler?**

People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team.

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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